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One4all Gift Cards has revealed that only 1 in 5 Brits will choose a gift from the wedding gift list, but admit to spending £65 on average on a wedding present.
Wedding season is upon us, along with the common conundrum of what to buy the happy couple and how much to spend.
A survey from One4all Gift Cards examining the present-buying habits of wedding guests reveals the average Brit now spends £65 on a wedding present, with monetary gifts topping the list as the most popular way to spoil the couple as they begin their marriage.
Of those buying gifts, today's guests are avoiding the traditional gift list with only 1 in 5 (20%) picking a present from the couple's wishlist, while almost half (44%) opt for cash or gift cards for the newlyweds. Other popular presents include something for the home (21%) or a bottle of something alcoholic (9%).
Members of the bridal party typically spend more on their nearest and dearest, averaging £73 on a gift, while the father-of-the-bride is the most generous guest spending around £80 - bless those dad's!
The poll of 1,000 adults also showed that millennials are the most conservative spenders, spending an average of £41 on a present, with evening guests tending to spend the least at just £23.
Over 55's are the group most likely to splash the cash, spending £86 on average. Of those guests giving monetary gifts, 32% said it was because the newlyweds themselves requested it, 27% because the couple already live together so probably have most household items they need and 27% so that the couple can choose a present they really want.
The data also shows that cash gifts are the ones most gratefully received by married couples, with 38% stating this was the most appreciated present, followed by something for the home (34%).
Regionally, Londoners tend to be the most lavish, spending £80 on wedding presents; while those in the North East spend a more moderate £37 on average.
The One4all Gift Card can be spent in more than 50,000 outlets across the UK and is available to buy from Post Offices nationwide and online at www.one4allgiftcard.co.uk.