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Bridal fashion news and inspiration

All the latest wedding fashion trends for the bride, bridesmaids, mother of the bride and grooms.

Gaucho guests this Xmas will have the chance to win a diamond from Odendaal Diamonds

Gaucho, the UK 's favourite steak restaurant, is excited to announce a sparkling promotion that will make for a flawless Christmas experience. Guests at all 20 Gaucho restaurants in the UK who purchase a bottle of Pommery Champagne will be eligible to enter a draw for the chance to win a dazzling diamond from the outstanding Odendaal Diamonds. The oval-cut diamond is of the highest quality from the jeweller, boasting an H colour and Sl1 clarity and the precious stone has been valued at £7,000. Each visit offers a new opportunity to enter and all bottle purchases between the 25th of November and 31st of December 2025 will be valid with the winner announced in early January 2025.

Posted by Claire Ridley on 26 November 2024

Atelier VM introduces the Perla Collection for Christmas 2024

Italian fine jewellery brand Atelier VM introduces the Perla Collection for Christmas 2024, launching on the 1st of December. This new collection is inspired by the beauty and stories of the ocean. The three-part collection includes The Week necklace, a tribute to the time and the importance of celebrating each person and moments experienced each day. Made of 18-carat gold, this unique piece features an intricate chain adorned with seven fine Akoya pearls, one representing each day of the week and signifying the special moments and value of them all, whether these days are filled with action or reflection. This necklace is a reminder to embrace life's fleeting yet precious moments.

Posted by Claire Ridley on 20 November 2024

Christmas Starts Here: M&S Reveals its Christmas 2024 Clothing & Home Campaign

M&S has unveiled its 2024 Christmas Clothing & Home campaign, celebrating the transformative effect that Christmas has over us. From sparking joy and inspiration to serving up style, M&S is committed to delivering the magic of M&S to customers, making the run up to Christmas day feel as magical as the day itself. As part of the campaign, the enchanting TV ad features young star Skylar Blu (Britain's Got Talent, Season 15), is directed by Emmy nominated Elliot Power, with choreography by Corey Baker, known for his work on the movie Beetlejuice Beetlejuice. The ad is set to the song 'I believe in miracles' by Jackson Sisters.

Posted by Claire Ridley on 12 November 2024

Abbott Lyon unveils Stacey Solomon's new celestial-inspired jewellery collection

Leading jewellery retailer Abbott Lyon is excited to unveil the brand new To the Moon and Back jewellery collection, created in collaboration with brand ambassador and TV presenter Stacey Solomon. Inspired by Stacey's heartfelt phrase "Love you to the moon and back", this collection is filled with sentiment and sparkle, making it the perfect way to show someone how much you know them this festive season. The collection, ranging from shimmering crystals to enchanting charms, offers a constellation of options that can be personalised, making each piece truly special – a must-have for anyone seeking to give or receive a meaningful, standout gift this Christmas.

Posted by Claire Ridley on 5 November 2024

Experts at Diamonds Factory unveil top wedding trends for winter

Leading custom jewellery retailer Diamonds Factory has analysed Pinterest data to unveil the key trends for winter weddings. With more than 15 years of experience in the jewellery industry, Diamonds Factory was created from the simple idea that luxury products shouldn't cost the earth. Ella Citron-Thompkins from Diamonds Factory offers her insights. She says, "Autumn and winter weddings are the perfect opportunity to express your unique style. With a cosy, intimate atmosphere, you can create a celebration that truly reflects who you are. This year's trends, from non-traditional engagement rings to vibrant bridesmaid dresses, offer endless possibilities for personal expression and heartfelt connection."

Posted by Claire Ridley on 30 October 2024

Phase Eight Celebrates 45 Years of Partywear

With Christmas just around the corner, Phase Eight celebrates 45 years by bringing party back to the high street. Founded in South West London in 1979, covetable partywear has always been an integral part of what gives Phase Eight its unique position on the high street. This season, the brand celebrates their heritage with their most elevated party collection to date, featuring stylish outfit ideas for every seasonal event in the calendar. With more contemporary separates than ever, these versatile party pieces in velvet, sequins and faux leather complement the signature party dress edit. Alongside premium Collection 8 styles, designed for glamorous black-tie events, this season also welcomes the Capsule Collection of limited-edition pieces that takes inspiration from the iconic 1960s.

Posted by Claire Ridley on 22 October 2024

Abbott Lyon launches new 'Moments' collection with Vicky Pattison

Abbott Lyon has announced its latest collaboration with TV personality and fashion figure, Vicky Pattison. The new Moments collection showcases a stylish array of pieces designed to celebrate individuality and personal style. The designer-inspired Icon Initial Bangle in the collection is a testament to Vicky's belief in the power of personal expression. Crafted from high-quality materials and featuring a sleek, modern design, the bangle allows wearers to showcase their initials, alongside an inscription on the inside, making it a truly unique accessory. Also featured in the collection is a range of hyper-personalised pieces from necklaces to bracelets, each with the ability for shoppers to customise with important life milestones, no matter how big or small.

Posted by Claire Ridley on 16 October 2024

Merci Maman Launches Pink October Campaign in Support of Breast Cancer Now

In support of Breast Cancer Awareness Month, renowned French personalised jewellery brand Merci Maman is proud to announce the launch of its Pink October campaign. This month, Merci Maman will donate 100% of profits from all of the Pink October Collection to the charity Breast Cancer Now. As part of this initiative, Merci Maman presents two elegant jewellery pieces: The Lucky Charm Birthstone Braid Bracelet available from £99, a customisable bracelet featuring birthstones and lucky charms that can be personalised to represent strength and support for a loved one affected by breast cancer. There's also The Lucky Charm Birthstone Bracelet available from £169 which is a more sophisticated option for those seeking a sleek, polished design with the same personalisation options, creating a meaningful gift that directly supports breast cancer research.

Posted by Claire Ridley on 11 October 2024

Abbott Lyon partners with CoppaFeel! on limited-edition bracelet, donating 100% of profits

Leading jewellery brand Abbott Lyon is excited to announce its partnership with CoppaFeel!, the UK's only breast cancer awareness charity for young people, as part of its 'Charms for Charity' initiative. Through this heartfelt campaign, Abbott Lyon is committed to making a meaningful impact by designing and creating bespoke bracelets, donating 100% of the profits to carefully selected charities. In its second partnership of the initiative, the brand has partnered with CoppaFeel! to release a limited-edition bracelet on the 4th of October during Breast Cancer Awareness Month. The bracelet is more than just a stylish accessory; with a choice of four different boob and mastectomy designs, it's a regular reminder of the importance of checking your chest. .

Posted by Claire Ridley on 4 October 2024

Designer Freya Rose launches new Sumba collection of jewellery

Multi-award-winning British designer Freya Rose has launched her statement Sumba collection - a bold and unique collection of distinct 18-carat gold jewellery pieces. Intricately hand-crafted, each piece of the new Sumba collection is a powerful and contemporary representation of the Sumba region's ancestral craftsmanship. Having designed exquisite collections closely beside Balinese artisans over the past decade, Freya's latest collection is a personal ode to the indigenous jewellery techniques of the Indonesian island of Sumba. Born from a passion for supporting the fading ancestral woven and coiled wire techniques, Freya's Sumba collection is a celebration of intricate skill, the finest craftsmanship and centuries-old artistry. Rooted in heritage, each striking golden piece commands attention for its unique design and à la mode versatility.

Posted by Claire Ridley on 26 September 2024

The Charlotte Mills x Suzie Bonaldi Bridal Shoe Collection is here

Charlotte Mills is thrilled to announce that the exclusive bridal shoe collaboration with the esteemed fashion influencer, Suzie Bonaldi, is now officially available for purchase on the website. This limited-edition collection, which blends Suzie's modern, chic style with Charlotte Mills' signature bridal craftsmanship, has already captured the hearts of brides-to-be. The shoes, which Suzie Bonaldi will be wearing for her own wedding later this year, are designed with the modern bride in mind, offering a perfect blend of statement style and unparalleled comfort. From elegant block heels to delicate embellishments, each pair features Charlotte Mills' signature details like the sixpence coin in the shoe and an embossed poetic message on the sole, making these shoes not only a beautiful accessory but also a sentimental keepsake.

Posted by Claire Ridley on 18 September 2024

Designer Paul Costelloe launches his first bridal and hosiery collection

Designer Paul Costelloe has unveiled his first bridal collection, Primavera plus a stunning new hosiery collection at London Fashion Week. The beautiful bridal gowns each feature floral-inspired names including Poppy, an ivory jacquard gown with a halter neck cross-over neckline and an elegant Elizabethan-inspired full skirt. Poppy also boasts an exaggerated bow at the back and is finished with buttons trailing down the bodice. Mulberry is a duchess satin strapless dress with a box-pleated finished with a fashionable side split and a bow at the back. Daffodil is a pretty design featuring a satin bodice with a pleated band, silk organza roses and a silk organza circular flowing skirt.

Posted by Claire Ridley on 12 September 2024

Grace Loves Lace unveils new bridesmaid collection

Global bridal atelier Grace Loves Lace is set to revolutionize the bridesmaid landscape with its highly anticipated collection, 'On My Way!'. This landmark release, crafted from sumptuous, liquid-like satin, features five impeccably designed silhouettes in three distinct colour ways including champagne, ice blue, and the trending espresso shade guaranteed to make a statement. Co-founder and creative director Megan Ziems says "I wanted to offer our brides a simple solution for their bridesmaids, that extends beyond their big day. We know that style defines each of us and a wedding day should be no different, with that in mind the team and I curated 15 new styles to cater to their personal style and body shape, that are also timeless and classic so wont date."

Posted by Claire Ridley on 4 September 2024

Jewellery brand Abbott Lyon offer discounts up to 60% off in sale

Luxury jewellery brand Abbott Lyon offer glistening discounts of up to 60% off in end-of-season sale taking place until the 2nd of September 2024. Shoppers can enjoy personalised birthstone necklaces, delicate initial drop earrings and other timeless pieces – each thoughtfully curated - whether shopping for themselves or a gift for somebody special. Abbott Lyon, who offer sparkling choices for brides, bridesmaids and mums is offering customers 20% off or 2 for 1, plus up to 40% off outlet pieces in the sale. Simply add code TAKE20 or 2FOR1 at checkout, also eligible to use on top of outlet prices.

Posted by Claire Ridley on 27 August 2024

Vendula London's new Wedding Edition bubble bags

Whether you're looking for the perfect bridal bag for the big day, a hen party accessory for everyone on your bride tribe or the perfect wedding-guest clutch, Vendula London's new Bubble Bag range will have a little something for everyone. These perfectly on-trend Bubble Bags are a delight to have and to hold, voluminous but soft and with a wide opening, and a choice of wearing as a clutch, grab or crossbody for all stages of the day and night.Dear brides-to-be, we've got your 'something new' and 'something blue'! The Bubble Bag Bride Bag is made of blue faux fur with embroidery, and it comes with a detachable strap to clip on or off, depending on your mood.

Posted by Danielle Harvey on 26 August 2024

77 Diamonds reveals how to plan an eco-friendly, zero-waste celebration

London-based jeweller 77 Diamonds have created a plan for couples wanting to celebrate with an eco-friendly, zero-waste wedding. The expert team tell us, "Sustainability is being spoken about more now than ever and if this is something you want to take into account on your wedding day, you can. Looking good at your wedding is a must, but that doesn't mean you have to compromise when it comes to your sustainability efforts. There are a handful of ways you can take a green approach while still looking the part from choosing eco-friendly materials to renting your wedding dress and suit and purchasing ethical jewellery."

Posted by Claire Ridley on 20 August 2024

Wedding dress expert reveals which bridal dress fabric to choose

Choosing your wedding dress is often the most exciting part of the wedding planning process, and deciding which gown to choose can be a daunting task. Wedding dress specialist at Pound A Metre, Shadmaan Kadeer, unveils the benefits of the nine most popular wedding dress fabrics. Shadmaan says, "Organza holds a structured silhouette, while being lightweight and sheer, making it the ideal choice for summer and warm-weather wedding dresses. The material is traditionally woven from silk allowing it to have a sheer and sharp finish. This material is often used to create drapes, trails and outer layers of a wedding gown for a whimsical, princess-like, romantic dress.

Posted by Claire Ridley on 15 August 2024

My 1st Years launch new personalised gifting brand for adults

My 1st Years has launched a new personalised gifting brand for adults, Made Yours, perfect for weddings This new brand offers a collection of gorgeous, gift-worthy products across clothing, accessories and homeware, and includes items perfect for weddings and hen parties. Kate Gamble, creative director at My 1st Years commented, "From perfectly curated products to pretty personalised fonts, our team has worked tirelessly over the last year to bring to life 'Made Yours'. Our customers asked for more opportunities to gift and so we listened! From the experts behind My 1st Years, we now celebrate all of your family and friends milestones, big and small. Because life is full of special moments."

Posted by Claire Ridley on 8 August 2024

SilkFred expert shares tips on styling mis-matched bridesmaid dresses

As more and more couples opt for non-traditional weddings, bridesmaid fashion has also gone through its own evolution. The thinking of 'all of my bridesmaids have to look the same no matter their personal style or body shape' has been replaced by wanting your bridal party - not only to look unique - but to also feel comfortable. However, opting for mismatched bridesmaids' dresses comes with its own challenges. Without careful planning, the bridal party may appear disjointed rather than united - after all, you don't want your bridal party to look like every other wedding guest. Georgie Mitchell, wedding planner, co-ordinator and in-house wedding guru for online fashion destination SilkFred, has shared her top tips to pull off this popular non-traditional wedding trend.

Posted by Claire Ridley on 1 August 2024

How to wear diamonds correctly

Diamonds, the epitome of luxury and elegance, often hold deep emotional significance. As such, these sparkling gems demand a certain level of etiquette when adorning them. Blake Asaad, founder of GOODSTONE, shares ten rules to ensure you wear your diamond jewellery with grace and sophistication. Avoid the temptation to over-accessorize. Let one statement piece shine, be it a necklace, earrings, or a bracelet. Over-accessorizing can detract from the elegance of a look.

Posted by Danielle Harvey on 26 July 2024

Choose sustainably and pick a pre-loved engagement ring

Choose a sustainable engagement ring, that are often budget-friendly by investing in a pre-loved design from S&R Jewellers who specialise in pre-owned designer, luxury, vintage and antique jewellery. Family founded and operated since 1770, S&R Jewellers has a rich history, and years of expertise. Beautiful, fully authenticated pieces in superb condition including secondhand engagement rings and watches are available with many items complete with certification and the original packaging, adding to their appeal. Offering one of the largest collections of pre-owned Tiffany & Co. items for sale, at S&R jewellers, couples can find great deals on rings such as the Etoile Diamond 3mm Band with a 35% discount off the original selling price.

Posted by Claire Ridley on 25 July 2024

Pandora brings lab-grown diamonds to Denmark

Identical to mined diamonds, the lab-grown kind are just as beautiful. Grown, cut and polished with 100% renewable energy and set in 100% recycled silver and gold since 2022, its hard not to be in awe of this feat of engineering. To coincide with the launch of Copenhagen's new flagship store in Denmark, the campaign shoot aimed to be just as inspiring. Actress and self-empowerment advocate Pamela Anderson takes centre stage as she poses proudly with Pandora's most impressive range. Alexander Lacik, the CEO and President of Pandora, states that "lab-grown diamonds represent the future of luxury"

Posted by Editorial Assistant on 22 July 2024

Beaverbrooks offer extra 20% off diamonds, jewellery and watches in summer sale

The Beaverbrooks summer sale has just got even better! Enjoy up to 50% off, plus an extra 20% off diamonds, jewellery, and watches. These savings are available online and across 63 Beaverbrooks stores nationwide for a limited time only. The stunning collection of jewellery is perfect for brides, grooms, mums and bridesmaids. Sale highlights for brides include a silver cubic zirconia pearl necklace, £17 reduced from £45 that's beautifully crafted with a classic aesthetic. It's a timeless design that will complement every outfit. A brown men's leather bracelet in stainless steel with a brown leather plaited strap, £25 reduced from £65 is the perfect pick for the groom and groomsmen.

Posted by Claire Ridley on 18 July 2024

Top jewellery care tips from the experts

Jewellery is not just an accessory; it often holds sentimental value and can be a significant investment. Whether it's a family heirloom passed down through generations or a modern piece purchased for a special occasion, jewellery represents more than just its material worth. Over time, exposure to everyday wear, environmental factors, and improper handling can cause jewellery to lose its lustre, develop scratches, or even sustain damage. Blake Asaad, founder of GOODSTONE, provides expert insight into the importance of proper care and maintenance for preserving the beauty and value of jewellery pieces.

Posted by Danielle Harvey on 15 July 2024

HALFPENNY LONDON x NET-A-PORTER has launched

The new HALFPENNY LONDON x NET-A-PORTER collection has launched this month featuring beautiful bridal dresses and fashionable capes, gloves and more. Kate Halfpenny, the founder and creative director of Halfpenny London says, "I love to see brides experimenting with their style and enjoying the celebrations surrounding their wedding day. Whether it be for the wedding ceremony itself or to surprise guests with a second outfit, this new collection of dresses and statement accessories is perfect for brides seeking an effortless look. Available worldwide on Net-A-Porter, every piece is made in the UK and carries Halfpenny London's ethos of individual expression at its core."

Posted by Claire Ridley on 11 July 2024

Inspiration from our great team of Editors at County Wedding Magazines!

To help you find inspiration for your big day, take a look at what's caught the eye of our editors.

There are literally hundreds of ideas, products and services from wedding suppliers across the UK along with links to their web sites as pointed out by our ever resourceful team.

Take a look at what our Editors Love!