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Posted by Claire Ridley on 25 April 2024
Laura Ashley will be relaunching its fashion range, available at NEXT, and online this month. The collection includes 47 pieces, ranging from dresses, blouses, skirts, trousers, shorts, and skirts, in sizes 6-22, perfect for guests at weddings this summer and honeymoons.
Laura Ashley's iconic floral heritage prints will be a prominent feature throughout the collection. Evolving the classic big prairie dresses and high necks in traditional Laura Ashley styles while still appealing to the growing consumer demand for vintage fashion.
The prints, trims, and accents in the range celebrate the brand's history, drawing inspiration from the fifties and sixties archives with classic patterns such as Salterbeck posy, Linaria, Wild Cherry and Camelot.
Many of these key designs are influenced by much-loved archive pieces, with a technician measuring each dress to ensure the new pieces mirror the iconic fits. The collection also includes a modern twist on seventies silhouettes with a nod to billowing sleeves, ruffles, and tailoring.
The partnership between Laura Ashley and NEXT was facilitated by IMG, Laura Ashley's licensing representative for fashion in the UK, Europe, Australia, New Zealand & Asia. Carolyn D'Angelo, senior managing director of Gordon Brothers Brands and the president of Laura Ashley Global says: "Fashion has always been a key pillar for the Laura Ashley brand, so it's a huge moment for the business that we're introducing this new collection. The range will cement our position as a leading global lifestyle brand and help us reach new customers across the UK."
Prices range from £26-£85, https://www.next.co.uk/laura-ashley https://www.next.co.uk
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Now available
Simple and timeless, these stunning hammered silk children’s celebration dresses by Hampshire British designer Dawn Clarke will make any little girl feel like a princess!
Why not come along and see for yourself - Dawn will be attending County Wedding Events – Mercedes-Benz Signature Wedding Show on 28th April 2024 and showcasing some of her flower girl dresses down the catwalk.
If you are looking for the finest quality silk children’s garments for your wedding visit our website www.dawnclarkedesigns.co.uk or telephone us on 01962 670014.
Email: info@dawnclarkedesigns.co.uk
Image credits: www.kateizakphotography.com