Introducing The Laura Ashley Dress Edit at NEXT
The latest Laura Ashley dress collection is available exclusively at Next stores around the UK....
Posted by Claire Ridley on 4 September 2024
Co-founder and creative director Megan Ziems says "I wanted to offer our brides a simple solution for their bridesmaids, that extends beyond their big day. We know that style defines each of us and a wedding day should be no different, with that in mind the team and I curated 15 new styles to cater to their personal style and body shape, that are also timeless and classic so wont date."
'On My Way!' aligns seamlessly with the latest bridal and bridesmaids' trends, emphasizing versatility and forward-thinking style. These gowns are not just for the wedding day but are designed to be cherished and worn on multiple occasions, perfect for the contemporary, style-savvy bridal party. Meet the new bridal styles - Billie, Blake, Cameron, Dillon, and Kai. These designs can be mixed and matched to cater to individual tastes and body types, offering bridesmaids the freedom to choose their preferred colorways and styles.
Crafted from NaiaTM eco fiber, this collection boasts an impressive composition of 80% sustainable acetate and 20% recycled post-consumer polyester. This fabric innovation is not only luxurious but also eco-friendly, certified biodegradable, and compostable, ushering in a new era of sustainable bridesmaids' apparel. Each dress in the collection features thoughtfully designed, fashion-forward elements that easily transition into chic occasionwear. The ability to mix and match colorways, necklines, and silhouettes provides endless possibilities for creating unique, personalized looks.
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Introducing The Laura Ashley Dress Edit at NEXT
The latest Laura Ashley dress collection is available exclusively at Next stores around the UK....
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