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Occasionwear retailer Next reveals which bridesmaids' dresses will suit everybody

Posted by Claire Ridley on 27 May 2025

Sage green bridesmaids' dresses from Occasionwear retailer Next Wedding planning is one of the most exciting yet often stressful life events. From choosing the perfect dress to managing last-minute changes, brides face multiple pressures including how to keep their bridal party happy.

Occasionwear retailer Next has conducted a survey to discover British people's opinions on bridal party dynamics, including who gets a say on the dress and who should pay for it. The study found that more than one in five (22%) think the bridesmaid should pay for their own dress in full, with one in three (31%) revealing that they have had to contribute towards their bridesmaid's dress in the past.

When it comes to colour, it’s always a good idea to consider both the season, location and the bridesmaids' personal styles when selecting the colour palette. Often, choosing the colour of a bridesmaid dress is the hardest task, as pleasing everyone isn’t always possible. Next’s study revealed that over half (52%) of bridesmaids didn’t get a say in the colour and style of their dress, and of these, a fifth (20%) weren’t happy with the choice. Sage green, dusky pink and navy are hailed as the fashionable colours that are likely to suit the entire bridal party and it’s also important to remember that some colours can be quite divisive when it comes to complementing a variety of skin tones and hair colours. When choosing bridesmaids' dresses, it's key to find a style that’s flattering on different body types and comfortable for each person. 

The gifting team at Next have suggested great gifts for bridesmaids including bridal pyjamas, beauty gifts, personalised toiletry bags, home fragrance and more.

https://www.next.co.uk/shop/gender-women-category-dresses/use-bridesmaid

Navy bridesmaids' dresses from Next
Navy bridesmaid dress from Next
Bridal pyjamas by Chelsea Peers
Personalised toiletry bag from Next
Beauty products at Next
Scented candle at Next
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