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Found some eye make-up inspiration on Instagram but finding it hard to recreate? Francesca Neill, COLLECTION Ambassador and Celebrity make-up artist shares why it might not be working out in real life...
1. You're not using eyeshadow primer
"Using a primer will ensure that eyeshadow stays put all day. It helps to prevent creasing and fading and also helps the eyeshadow to apply more smoothly. COLLECTION Illuminating & Reviving Eyeshadow Primer is lightweight and dries invisible making it the perfect base (£3.99, Superdrug) "
2. The shadow doesn't match your eye colour
"When picking an eyeshadow colour, chose a shade opposite to your eye colour to make your eyes stand out. Navy blue and cobalt shades work best with brown eyes, pink and rose hues are best with green eyes and purple tones are great for blue eyes. I would say that purple, pink and rose tones are better for green eyes and orangey red fiery tones are great for blue eyes."
3. You haven't blended properly
"Firstly make sure your brushes are clean. Dirty brushes are going to make your eyeshadow look messy. Start light and build the colour slowly - remember that it's easier to add than take away. Use a windshield wiper motion to blend until the edges are softened and the colour diffuses into the surrounding skin. Don't hold your brush too close to the hairs as this makes the motion stiff and harder to apply. Instead move your fingers up the brush to get a better sweeping motion"
4. The eyeshadow isn't a good quality
"Quality doesn't always have to mean expensive, but not all eyeshadows will have the same pigment and blending power. If the eyeshadow is coming out patchy and you're finding it difficult to blend, try a different formula. A good eyeshadow will be buttery and apply evenly"
5. You've spent so long on the shadow that you forgot about the rest of the eye area
"The brows act as a frame for the eye area so make sure you fill these in with a pencil or pomade, depending on your preference, to help the area look finished. I also like to use a brightening, light-reflecting concealer like COLLECTION's Illuminating Touch Under-Eye Brightener (£4.99, Boots) under the eyes to balance out any dark shadow on the lids."
6. You're applying to the wrong area
"As with contouring, shimmery colours will emphasises and matte colours will add definition. Most of the time you want to apply the matte tones to the crease of the socket and the shimmery tones to the centre of the lid. This will make the eye look really defined."