Posted by Danielle Harvey on 13 July 2024
Beauty and wellness marketplace Fresha, analysed nationwide Google searches made for a list of bridal and everyday hairstyle-related terms and names a Dutch braid as the most popular wedding hairstyle this year.
With 10,432 Google searches per month, the Dutch braid triumphs and could be the most popular hairstyle of the wedding season for 2024. The braids are thought to have originated in Africa and can be styled in various ways to suit a bride’s taste.
The French braid comes in close second place with 10,203 average Google searches per month. This is like the Dutch braid but involves crossing strands over each other rather than three strands being plaited underneath one another.
In third is a Boho braid, which reports a substantially lower interest rate than its French and Dutch counterparts, with an average of 5,396 Google searches. Fishtail braid follows in fifth with 5,243 average Google searches per month.
The ten most Googled hairstyles this year so far
Rank | Hairstyle | Average Google Searches per Month |
1 | Dutch braid | 10,432 |
2 | French braid | 10,203 |
3 | Boho braid | 5,396 |
4 | Fishtail braid | 5,243 |
5 | Messy bun | 3,539 |
6 | Chignon | 2,243 |
7 | Blowout | 2,141 |
8 | Half up half down | 2,132 |
9 | Twist plait | 1,981 |
10 | Waterfall braid | 1,764 |
Having risen to popularity on social media due to hacks like using dressing gown cords and socks in place of curling irons, heatless curls have seen a surge in interest over the last few months, reporting 12,585 average monthly Google searches.
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