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When haute couture and beauty collide

Posted by Kelly Andrews on 7 May 2021

Introducing L’Oréal Paris X ELIE SAAB bridal collaboration; a modern mash up of elegance and power to create a make-up experience set to enthrall and empower.

The inspiration behind this couture collection? The ‘Power Of Grace’; a notion which infuses the codes of la maison ELIE SAAB; elegance, femininity and grace with L’Oréal Paris’ empowering message of self-worth. L’Oréal Paris X ELIE SAAB is an invitation for women to embrace their individuality, amplify their femininity and own the power of grace by way of one covetable limited-edition make-up collection.

The campaign invites all women to be the architects of their own destinies. What does grace mean in 2021? It’s about magnifying a woman’s elegance and femininity whilst giving her strength and power; an alluring escape from our current reality by indulging in the lightness and whimsy of beauty in all its forms.

Elie Saab says, "My passion has always been to make women feel beautiful and makeup has the ability to highlight every woman’s natural beauty. As the finishing touch to a look or an accessible way into the world of couture, makeup allows every woman to experience a touch of ELIE SAAB magic every day.”

Val Garland, L’Oréal Paris Global make-up artist and judge on BBC Three's Glow Up comments, "I’m always in awe of the craftsmanship in ELIE SAAB’s couture designs; the exquisite handsewn embroideries and embellishments and his signature fantasy creations that we all anticipate seeing every Paris Fashion Week. I wanted to translate his vision with make-up, by incorporating subtle shimmer finishes in the gloss and dazzling glitters in the eye shadows to truly reflect his designs."

Lume Grothe for L'Oreal x Elie Saab
Cindy Bruna for L'Oreal x Elie Saab

Lebanese native Elie is widely recognised as a master of style in the world of fashion. One of only a handful of designers to earn his place as an esteemed member of the Chambre Syndicale de la Haute Couture he's highly admired for his craftmanship and artistry which extends to every pillar of the brand.

Starting out designing haute couture gowns and bridal dresses before seamlessly transitioning into the world of ready-to-wear, accessories and other lines, his creations have graced runways, red carpets and royal weddings across the globe.

Loreal x Elie Saab Eyeshadow Palette

Eyeshadow Palette

A masterpiece amongst eyeshadow palettes, this covetable compilation of colours lets the eyes shine while bringing vibrance in the every day.

Showcasing 9 highly pigmented shades in a variety of buildable finishes from matte to shimmer, subtle to intense, this elegant edit allows for infinite means of expression.

The exclusive handmade leather and mirror packaging in ELIE SAAB’s signature ‘beige rosé’ is embellished with gold hardware to offer a touch of understated luxury for the ultimate fashion accessory.

"Nude is a colour story never far from the runways and this fashion-forward collection of modern nudes transcends trends. It’s all here in one delicious palette; velvets and shimmers in a sophisticated collection of shades for every day and every mood; it offers up so many eye-opening opportunities. And can we please take a moment to talk about this packaging? Finally a palette with some serious couture credentials." - Val Garland, L’Oréal Paris Global make-up artist

Loreal x Elie Saab Colour Riche Lipstick

Color Riche Lipstick

Color Riche has been infused with a touch of ELIE SAAB magic. Not only is the best-selling formula now available in 4four  exclusive shades, the packaging is pure fashion fantasy. Inspired by the craftsmanship of ELIE SAAB's sumptuous creations, the embossed detailing of the bullet mirrors the embroidery of a couture gown while the luxurious satin shine is reminiscent of a whisper of silk.

L'oreal x Elie Saab gloss


A swish of fluid fabric reimagined as a slick of lustrous nude gloss introduces this high-shine way to dress up lips. Available in three exclusive bold nude shades, the silky smooth texture swathes lips in exceptional comfort with a super lightweight, bare lip sensation while the figure eight-shaped applicator ensures easy application every time.

L'oreal x Elie Saab Mascara


A fearless, graceful way to adorn lashes, the feather soft formula and smooth, clump-free application make every swipe seamless. Gentle oils provide the super-soft gliding application while the brush, with its alternating straight and wavy fibres offers maximum impact and instant volume. It's the perfect accessory to elevate any eye make-up look.

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