When haute couture and beauty collide

Introducing L’Oréal Paris X ELIE SAAB bridal collaboration; a modern mash up of elegance and power to create a make-up experience set to enthrall and empower.

The inspiration behind this couture collection? The ‘Power Of Grace’; a notion which infuses the codes of la maison ELIE SAAB; elegance, femininity and grace with L’Oréal Paris’ empowering message of self-worth. L’Oréal Paris X ELIE SAAB is an invitation for women to embrace their individuality, amplify their femininity and own the power of grace by way of one covetable limited-edition make-up collection.

The campaign invites all women to be the architects of their own destinies. What does grace mean in 2021? It’s about magnifying a woman’s elegance and femininity whilst giving her strength and power; an alluring escape from our current reality by indulging in the lightness and whimsy of beauty in all its forms.

Elie Saab says, "My passion has always been to make women feel beautiful and makeup has the ability to highlight every woman’s natural beauty. As the finishing touch to a look or an accessible way into the world of couture, makeup allows every woman to experience a touch of ELIE SAAB magic every day.”

Val Garland, L’Oréal Paris Global make-up artist and judge on BBC Three's Glow Up comments, "I’m always in awe of the craftsmanship in ELIE SAAB’s couture designs; the exquisite handsewn embroideries and embellishments and his signature fantasy creations that we all anticipate seeing every Paris Fashion Week. I wanted to translate his vision with make-up, by incorporating subtle shimmer finishes in the gloss and dazzling glitters in the eye shadows to truly reflect his designs."

Lebanese native Elie is widely recognised as a master of style in the world of fashion. One of only a handful of designers to earn his place as an esteemed member of the Chambre Syndicale de la Haute Couture he's highly admired for his craftmanship and artistry which extends to every pillar of the brand.

Starting out designing haute couture gowns and bridal dresses before seamlessly transitioning into the world of ready-to-wear, accessories and other lines, his creations have graced runways, red carpets and royal weddings across the globe.