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In anticipation of a milestone birthday next year, Rotary Watches has delved into the archives to bring together a celebration of heritage and iconic design. For autumn/Winter 2019 to introduce a new watch family of limited edition pieces: Heritage.
Three watches with effortless style and timeless character have been carefully selected from Rotary's archive to inspire the new family. Drawn from two important decades; the 40s and 50s these watches are a testament to the power of lasting quality and style.
Resonating with today's trend for vintage, classic aesthetic whilst holding a 21 jewel movement for more efficient timekeeping, these timepieces will truly stand the test of time. Self-winding and limited to 300 pieces each, Heritage accentuates the longevity of the Rotary brand and is the perfect gift for the avid collector.
The first watch of the collection features elements of watch design made prevalentin the 40s, whilst prominent lugs and polished Arabic dial markers deliver a contemporary twist to the classic design. A40mm case is enclosed in bubble mineral glass, an element from the original design. The combination of a pale champagne dial with brown leather straps and Rotary buckle evokes the popular style of the era.
Travelling to the 50s, this limited edition timepiece has been influenced by the baby boomer decade and features a galvanic cream dial with contrasting fine black crosshair, a statement of its time. The bubble mineral glass fits the vintage aesthetic whilst the over-printed Arabic markers deliver a modern update. Classic, elegant this is the perfect timepiece for those who believe that style is timeless.
With a khaki canvas strap and Sword & Ox feature hour hand,the final watch in the family takes inspiration from vintage military designs, a nostalgic reference to Rotary's link to the British Army. Featuring a 41.5mm fully titanium case, this AW19 addition is a great option for those who have a taste for adventure. With luminous hands and index markers, water resistant to 100m and flat sapphire glass this is a rugged timepiece suitable for the ardent adventurer.
"There is no better way to celebrate 124 years of success then going back through the archives to discover the winning ingredients," says Matthew O'Neill, Head of Design at Rotary Watches. "We have brought the archive to a modern specification so that everyone can own a piece of history."
From humble beginnings in a small workshop in the Swiss town of La Chaux-de-Fonds to achieving superbrand status, Rotary Watches has a unique and vibrant history over the course of its 124 years. Now basedin the home of watch making in Clerkenwell London, Rotary has maintained its worldwide reputation as anicon in British design and watch making excellence, striving always to deliver unparalleled quality timepiecesat an exceptional price
Check out www.rotarywatches.com