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A bold new chapter in men’s fragrance has arrived with the launch of L’Eau d’Issey Pour Homme Eau de Parfum, the latest evolution of the iconic line from Issey Miyake.
Positioned as both a fragrance and aftershave-style grooming essential, created by perfumer Sophie Labbé, the scent draws inspiration from the hidden depths of the sea, capturing contrasts in temperature, texture, and light.
The composition opens with a striking burst of Sichuan pepper, delivering an electric, spicy freshness that immediately commands attention. This is followed by a luminous aquatic accord enhanced with lemon essence, evoking the shimmering surface of water.
As the scent settles, it reveals its true depth: balsam fir absolute and cedarwood create a woody, resinous base that is both powerful and refined. According to industry descriptions, the fragrance sits firmly in the woody-aromatic family, balancing freshness with intensity.
Beyond its scent, the fragrance reflects a growing shift in luxury grooming toward responsible sourcing. The cedarwood used is 100% natural and overcycled from the furniture industry, while other ingredients are selected with environmental impact in mind. This aligns with wider industry trends, where consumers increasingly expect premium products to combine performance, storytelling, and sustainability.
L'Eau d'Issey Pour Homme Eau de Parfum Intense, £108, available nationwide.
