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David Beckham is the face of the Boss Merino campaign

Posted by Melissa Cullen on 18 December 2024

David Beckham wearing a roll-neck jumper This season, BOSS showcases its merino wool offering as the perfect holiday gift. With a focus on craftsmanship and the rich, sumptuous texture of the pieces, the campaign stars BOSS ambassador and collaborator David Beckham. The style icon is shown wearing key pieces, including crewneck and roll-neck jumpers in assorted hues, like navy blue, brown, and camel.

Additional pieces from the gifting assortment feature cold-weather accessories such as scarves and beanies, as well as ultra-fine knitted tops, polos, and cable-knit jumpers, in luxe, soft merino wool and other warming, winter-ready fibers. The colour palette includes a range of smoky to light greys, as well as timeless black and beige tones, that can be worn across multiple seasons. The visual treatment of the pieces uses dramatic lighting and festive gold backgrounds to put a literal spotlight on selected styles, rendering them ideal as seasonal presents.

To find out more, visit www.group.hugoboss.com

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