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Lifestyle brand Rails, based in Los Angeles has launched a pop-up shop at Selfridges London for the Autumn/Winter '26 season. Located on the third floor of Selfridges London, the pop-up is open now until October 25th, showcasing Rails' signature California spirit alongside a curated selection from the Autumn/Winter '26 Mainline and Denim collections.
The space features Rails' heritage bestsellers, including the iconic Hunter plaid shirt, alongside a refined edit of transitional pieces defined by rich textures, effortless silhouettes and seasonal colour palettes from the Autumn/Winter '26 collection.
The pop-up also features hero outerwear pieces such as the iconic faux fur Blisse jacket and the luxe wool shawl collar Celeste coat, perfect for mini-moons and staycations, and a chic selection of dresses ideal for winter weddings.
The pop-up further strengthens Rails' long-standing relationship with Selfridges. The brand has been present at Selfridges London since 2015, with previous pop-ups at the London and Manchester locations.
"We are thrilled to launch our AW26 Rails pop-up at Selfridges and to continue building our long-standing relationship with such an iconic institution. After more than 10 years, Selfridges remains an important partner for Rails and we're excited to fully express the brand's DNA, with our full-category AW26 collection on offer to Selfridges' loyal customers." Says founder and creative director, Jeff Abrams.
https://uk.rails.com
