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Posted by Claire Ridley on 17 March 2022
Lingerie, swimwear and fashion brand Pour Moi is donating all revenue from its cobalt-blue Viva Luxe range and yellow Flora range to the Disaster Emergency Committee (DEC) Ukraine Humanitarian Appeal. Like so many others, Pour Moi is saddened by the ongoing conflict in Ukraine. After already donating £5,000, Pour Moi has been reflecting as a business on what more it can do to help and support those affected by the humanitarian crisis. Coinciding with the launch of its Viva Luxe and Flora ranges in new colourways, the brand has decided that 100% of the sale of the cobalt-blue and yellow colourways within these ranges will be donated.
Pour Moi understands that people might not want, or need to purchase new lingerie but still might want to donate. Therefore, they have also set up a separate Just Giving page with all donations going directly to the DEC Ukraine Humanitarian Appeal to help DEC charities to provide food, water, shelter and healthcare to those in need. Pour Moi has also committed to doubling the funds raised up to £10,000.
Michael Thomson, founder & CEO at Pour Moi tells us, "When I saw that we had both blue and yellow lingerie coming into the warehouse in the same week it was impossible for me not to think about them being sold to help the people of Ukraine."