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Grace Loves Lace launch new eco wedding gown for Valentine's Day

Posted by Claire Ridley on 14 February 2022

Bride wearing the new Grace Loves Lace eco wedding dress going on sale this Valentine's Day Grace Loves Lace has unveiled its newest gown, Peaches Pearl, a signature style that has been reimagined with the brand's 100% recycled, GRS-certified pearl lace in time for Valentine's Day.

Sustainably and ethically hand-crafted in Australia using 95.5% recycled materials, Peaches Pearl is the second eco wedding gown from the brand – following the launch of Lumi in 2021 – as they continue to follow through on their commitments to sustainability and onshore manufacturing.

Championing a non-mass produced, ethical and Australian-made business model from day one, founder and creative director, Megan Ziems, has always looked for ways the brand can improve its environmental impact. Revolutionising business practices, expanding the GRACE conscious product offering and introducing new and sustainable fabrications is important to Megan, who invented the 100% recycled lace used in the eco gowns over a two-year period. She tells us, "Knowing that up to two-thirds of the sustainability impact of fashion happens at the raw materials stage, we made the decision to source and develop our own 100% eco lace in our signature pearl design. We were inspired to take materials that would have been otherwise discarded and use modern technology to create a luxurious fabrication that brides can feel proud to wear on their wedding day."

The new release features the GRACE iconic Peaches' mermaid silhouette, reinvented with the luminescent eco pearl lace that supports and highlights the female body. Megan says, "We knew we wanted to launch more styles in our eco lace and with so much customer love for our classic Peaches gown, we knew she was the one! The pearlescent threading and scale of the floral pattern help to revolutionise the style, making her a standout gown."

Featuring fabrics and trims expertly engineered and developed in-house, the gown's construction is eco-friendly, with pieces internationally recognised and GRS certified. From the exclusive lace to the inner lining and the satin covered buttons to the eyelash trim, each part of Peaches Pearl is a conscious choice for the planet.

The unveiling of Peaches Pearl coincides with the launch of a new recycling initiative the brand has announced, in partnership with Australian-based recycling firm, Upparel. The initiative works to revolutionise the brands recycling model, which will provide the ability to recycle 100% of fabric waste, leading the brand to a more circular model.

Shipped within three days of the order being placed, purchasing a GRACE ready-to-wear gown ensures the fastest and easiest way to be bride-ready.

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