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British childrenswear brand ROCO announce collaboration with Vogue Williams

Posted by Claire Ridley on 20 July 2021

Vogue Williams stands with children wearing ROCO clothing Ahead of reuniting with loved ones for special occasions this summer, online childrenswear brand ROCO is thrilled to announce their collaboration with TV personality, radio DJ and model, Vogue Williams.

Launched yesterday, the collection encapsulates Vogue's eye for detail and her fashion flair with traditional yet contemporary pieces for children. Full of happy pastel hues, Vogue's hand-picked edit offers a mix of silhouettes to suit every occasion, as the nation gets ready to press play on party dressing following the easing of restrictions.

The stunning collection consists of 15 pieces ranging from £35.00 to £60.00 for ages three months to 14 years, including the adorable pink Gigi one-piece, the chic Brooke jumpsuit and the charming Theodore two-piece. Keeping comfort in mind, the range has been designed with the softest cotton-mixes and linen-style blends, perfect to breeze into warmer months. Whether it's for junior bridesmaid and page boy duties or to dress up for a celebration with loved ones, children's partywear has never looked more stylish!

Vogue is best known for her presenting roles across mainstream broadcast platforms such as Channel 4's Steph's Packed Lunch and Global podcasts Spencer and Vogue as well as the newly released My Therapist Ghosted Me. Over the past year, Vogue has also landed a weekend show on Heart Radio and has previously fronted her own popular reality shows Spencer, Vogue and Baby Too and Spencer, Vogue and Wedding Two with husband, Spencer Matthews.

Regularly showcasing candid family life to her 855k Instagram followers, Vogue is mum to the adorable Theodore (aged two) and Gigi (soon to be one), both of whom inspired the collection and have hero items named after them.

ROCO is the ultimate online destination for children's formalwear, offering stylish yet affordable pieces, ideal for making special occasions unforgettable. With a contemporary twist on classic style, each item is trend-led with an emphasis on high quality, perfect fit, and attention to detail. With 30 years of experience in creating occasionwear for children, ROCO have built up a loyal customer base, a growing social media following and popularity among celebrities and parenting influencers alike.

Vogue Williams tells us, 'I've always dreamt of creating my own childrenswear line, so I'm absolutely thrilled to be working with ROCO! It's been almost two years in the making, so to see the pieces finally brought to life from our initial design meeting all those months ago is so exciting. I have absolutely loved working with the team and immersing myself into the creative process from start to finish. From designing the pieces, to deciding the colour palettes and finer embroidery details, it's been so much fun, and a total dream come true!"

Get 10% off the collaborative collection with Vogue using the code VOGUE10 at the checkout:

Check out all the news from the London launch at Menier Penthouse over on our social channels @CWM_wedding

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