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Bridal fashion news and inspiration

All the latest wedding fashion trends for the bride, bridesmaids, mother of the bride and grooms.

New Barbie movie inspires pink to be the third most popular colour to wear to a wedding

A new study shows the most searched-for wedding guest dress colours to wear to a summer celebration. It was conducted by fabric experts Dalston Mill Fabrics where the team analysed Google Trends data with more than 8,995 search terms relating to different colours and styles of dresses to wear to a wedding. It seems that the new Barbie movie has inspired many, with pink being number three on the list.

Posted by Claire Ridley on 20 July 2023

Club L London's summer tailoring and occasion wear suits every occasion

Club L London means business this summer with perfectly tailored picks ideal for a wedding. Timeless styles combined with sexy silhouettes include carefully crafted, concealed boning, structured bodices and sharp necklines designed to suit any figure. The fashionable brand has also just unveiled its La Vie En Rose range of elegant occasionwear. Draped midi dresses in the softest luxury crepes are perfect for garden gatherings whilst satin slips, jersey jumpsuits and frilly minis will be go-tos for wedding guests. Romantic ruffles and corsage accents adorn the pieces for those looking for that something extra special.

Posted by Claire Ridley on 11 July 2023

Online wedding fashion destination SilkFred reveals trends for bridesmaids

The online wedding fashion destination SilkFred reveals why a multiway bridesmaid dress is proving popular this season after the platform has reported a 225% increase in searches for 'multiway bridesmaid dress' in the last 30 days. SilkFred's head stylist Megan Watkins tells us, "One of the main pros of multiway bridesmaid dresses is their ability to be worn in various styles, meaning each of your bridesmaids can feel their best. They can experiment with different necklines, sleeve styles, and draping techniques to find the most flattering look for their unique features." Megan continues, "A huge plus to multiway dresses is their re-wearability - making them a more eco-friendly option as well. Bridesmaids can style their multiway dresses differently for future events such as parties, formal events, or even other weddings. This versatility not only adds sustainability value to the dress, but it also makes it a practical investment for bridesmaids."

Posted by Claire Ridley on 4 July 2023

River Island shares wedding guest outfit trends for 2023

Summer marks the start of wedding season and, more importantly, it's a great excuse to get dressed up with family and friends. In May 2023, views of the River Island wedding guest outfit page increased by 85% from the previous month. Here, Sian Ryan, director of design at River Island shares her advice on dressing for weddings all summer long. She tells us, "Before deciding on my wedding guest look I always consider the dress code - hopefully this is stated on the invitation, but if not, the design of the invite and choice of venue can give you some clues about the general vibe of the wedding. To get into the mood I love browsing the pages of Vogue; Who What Wear and Instagram for inspiration."

Posted by Claire Ridley on 27 June 2023

Royal Ascot 2023 must-haves for every dress code

The UK's most famous racing meet-up Royal Ascot is upon us. Whilst Royal Ascot is mainly about the horses, this week-long event is just as much about fashion. The timeless event has a strict dress code with rules varying depending on which enclosure you are watching the races from. Leading fashion sales website Love The Sales has compiled some dress code-appropriate pieces that are perfect for this year's event.

Posted by Claire Ridley on 22 June 2023

The Night Store launches summer nightwear collection

Luxury pyjama brand, The Night Store, has launched its new Summer 23 collection Moroccan Nights. Renowned for bold prints and colorful designs, The Night Store has elevated its style for the new season by incorporating super soft fabrics and luxurious 100% Organic Cottons, perfect for the warmer nights. The Moroccan Nights collection showcases 13 pieces, including maternity and a 'matching mini' children's set, with prices ranging from £12 to £38. This affordable range ensures that luxury is accessible to all.

Posted by Danielle Harvey on 13 June 2023

Thank the father figure in your life with a personalised bracelet from Merci Maman

Thank the father figure in your life this Father's Day, which is just around the corner on Sunday 18th June, with a personalised bracelet from Merci Maman. What better way to show your love and appreciation than with a personalised gift like a men's beaded, leather or braided bracelet? There's a wide selection available in different colours, from semi-precious beaded bracelets personalised with his initial to trendy designs featuring a sterling silver bar that can be engraved with your own unique message.

Posted by Claire Ridley on 8 June 2023

FatFace has partnered with the Marine Conservation Society for World Ocean Day

In celebration of World Ocean Day this week on Thursday 8th of June, the British fashion retailer FatFace has partnered with the Marine Conservation Society for the fourth year running to design a clothing and accessories collaboration inspired by the ocean. To support the charity's groundbreaking Citizen Science projects, 10% of the sales of items in this collection are donated directly to the cause, helping to deliver real conservation impact and protect our marine heritage.

Posted by Claire Ridley on 6 June 2023

Pandora teams up with Stonewall for Pride month

Pandora, the world's largest jewellery brand, is joining forces with LGBTQ+ charity Stonewall in support of Pride this summer. Between 1st June and 31 August 2023, 10% of each sale generated from a select range of pride-inspired Pandora charms will be donated to Stonewall to support its mission of equality and acceptance of LGBTQ+ people. Pandora has pledged a minimum £25,000 donation that will be distributed across Stonewall's ongoing work to build a world where all LGBTQ+ people are free to be themselves. Pandora began working with Stonewall in 2022 when the company launched its 'Pride at Pandora' network in the UK, a grassroots initiative aimed at transforming the experiences of its LGBTQ+ employees in the workplace, providing peer-to-peer support and raising awareness around better inclusion of underrepresented groups. The network actively promotes acceptance, equality and equity, as well as celebrating the work of LGBTQ+ people, and raising awareness of issues affecting the community.

Posted by Claire Ridley on 1 June 2023

Luxe jewellery brand LYNA London offers glamorous yet affordable pieces

Luxe jewellery brand LYNA London offers glamorous yet affordable pieces from just £18. Their best-selling sterling silver Serenity Rings in white and pink, £35, proved to be so popular that customers can now buy a necklace to match, with a wide variety of colours available. In other news, LYNA London celebrates a highly successful first year of business including social media growth.

Posted by Claire Ridley on 25 May 2023

The Bobby Pin has launched its 2023 collection

The Bobby Pin has launched its 2023 collection of fashionable wedding accessories influenced by some of the year's hottest trends. These dreamy finishing touches include intricately detailed hair vines, pins and combs in silver or gold metal finishes, plus a range of beautiful bridal earrings. Many designs are adorned with contemporary white clay and pretty porcelain blooms alongside delicate leaf and botanical motifs, while others feature luxurious pearl sprays or glistening crystal stones.

Posted by Claire Ridley on 18 May 2023

Boux Avenue launch a new bridal collection

Can we hear wedding bells? Boux Avenue's new bridal lingerie collection has launched online and in stores. Brides-to-be will fall head over heels in love with this romantic edit. The new aspirational range is all about the finer details, just like all weddings. Boux Avenue's design team have thought of every aspect when designing the new bridal range, including iridescent blue thread details weaving through the floral lace design for the Angelica longline Basque and Angelica balconette bra sets. This luxurious lingerie collection is available in sizes 6 to 18 with selected styles in 28-38 and A-G cups.

Posted by Claire Ridley on 11 May 2023

Celebrate a royal weekend with NEXT

It's time to hang out the union jack bunting and lay out the royal-worthy tableware to celebrate the coronation this weekend. Whether you're hosting friends and family, or enjoying a street party for The Big Coronation Lunch, the collection of union jack cutlery, mugs, picnic wear and decorations from high street favourites NEXT will have you prepped for all the fun celebrations. Don't forget to dress the part - discover the coronation-themed clothing, jewellery and accessories for the whole family and celebrate like a king!

Posted by Claire Ridley on 2 May 2023

Jewellery brand Pandora launches new rewards programme

Pandora, the world's largest jewellery brand, has launched its brand new rewards programme, My Pandora, designed to provide personalized offers and exclusive benefits when members shop online or in-store at any of Pandora's 216 stores across the UK. The new rewards scheme allows shoppers to earn points for every purchase made, with £1 being equivalent to 1 point. Members can unlock exclusive perks including early access to sales, the option to pay with points, special Birthday treats and access to exclusive launches, along with much more. In addition, members will receive personalised offers based on their shopping and product preferences, enabling an even more tailored experience that's unique to each customer.

Posted by Claire Ridley on 27 April 2023

Sanyukta Shrestha up for the Wedding Boutique of the Year award

The UK's leading sustainable bridal designer Sanyukta Shrestha's flagship boutique has been announced as a finalist for the 'Wedding Boutique of the Year Award' in London by Britain's Asian Wedding Awards 2023. The list of the 2023 finalists consists of top names that create fairytale-inspired and unique weddings across Britain. Designer Sanyukta Shrestha says, "Following on from the nomination for 'The Visionary Leadership Award 2023' in the UK this year, we are so honoured to be the finalist for the Wedding Boutique of the Year 2023 Award again. Winning this prestigious award in 2020 was an unforgettable moment and being voted by our brides, this nomination again has added another milestone for our brand. We are so grateful to all our brides and supporters for being an invaluable part of our exciting journey."

Posted by Claire Ridley on 20 April 2023

Accurist and jeweller Sarah Alexander announce collaboration

Accurist has teamed with designer label Sarah Alexander from the bridal industry's renowned Ivory & co to offer beautiful watch and jewellery gift sets. A capsule collection includes sets perfect for the bridal party, with gorgeous designs for brides, bridesmaids, mothers-of-the-bride and groom and even beautiful honeymoon sets. As watches and jewellery make up the most popular bridal gifts, now for the first time brides can wear perfectly matching sets and gift their wedding party with unique pieces to wear long after the big day. Both brands are British-designed and use premium quality materials and techniques that rival luxury brands at an accessible price point.

Posted by Claire Ridley on 13 April 2023

Jeweller Lebrusan Studio launches co-ordinate engraving

Award-winning ethical fine jeweller Lebrusan Studio has launched a coordinate engraving service which allows rings to be inscribed with a location close to the customer's heart - the perfect pick for wedding bands! Having sold 22% more wedding bands in 2022 than the previous year (77% of which were cast in recycled metal) and with requests for engraving all the more popular, this is set to be a very popular choice for 2023!

Posted by Claire Ridley on 4 April 2023

Bridal designer Sanyukta Shrestha nominated for award

One of the UK's leading sustainable bridal fashion designers, Sanyukta Shrestha was shortlisted for the Visionary Leadership Award by The Good Small Business Awards 2023 in the UK. It's following the recent felicitation by Ahmedabad Design Week in India to honour Shrestha's electrifying contributions to sustainable fashion alongside some of the world's great innovators and visionaries. David Kusuma, the president of the World Design Organisation, says, "This Visionary Leadership Award nomination is another milestone to honour her decade-plus career that celebrates slow fashion and women empowerment." Sanyukta says, "I'm thrilled to be a finalist for the Visionary Leadership Award. I feel this award recognition is a stepping stone towards our vision of sustainable fashion being truly the future of fashion, embracing the balance between people and planet."

Posted by Claire Ridley on 30 March 2023

9 ways you are damaging your jewellery without realising

It's no secret that we treasure our jewellery. Whether it's a necklace from a friend which celebrates a milestone or an engagement ring that's been passed down the family line, our jewellery carries some of our most precious memories. However, accidents happen and it's a heartbreaking moment when your favourite piece of jewellery gets damaged or worse, broken. To help reduce the likelihood of this happening to you, jewellery experts at Queensmith have pulled together nine common ways you may ruin your jewellery without realising:

Posted by Danielle Harvey on 27 March 2023

Receive a veil with a full-priced dress at Grace Loves Lace

For the remainder of the month of March, brides-to-be are able to receive one of the seven striking veils on offer with any full-price gown purchase at Australian bridal brand Grace Loves Lace. The seven styles are lovingly name Henri, Pearly Long Veil, Lumi, Fleur, Frederike, Truly Madly Deeply, and Shimmy. Shop gowns inspired by the romanticism of Italy with the Memoirs of Her collection, playful styles from the Bisou Bisou range, and in classic Grace Loves Lace fashion, the Coco Loco collection boasts soft stretch-lace which ticks every box.

Posted by Claire Ridley on 23 March 2023

Charlotte Tilbury partner with David's Bridal for a masterclass

Bridal powerhouse, David's Bridal have partnered with Charlotte Tilbury for an evening to host a Bridal Masterclass at the brand's flagship store at Westfield Stratford on Tuesday 28th March between 5:30 pm and 9 pm. Starting off with welcome drinks in the bridal boutique, the expert make-up team at Charlotte Tilbury will then spend 45 minutes with guests, talking them through all they need to know for an array of bridal beauty looks. A catwalk show featuring the new collections from exclusive designers will then follow. If you're one of the lucky 15 VIBs (very important brides) to book your styling appointment on the night (through the appointments page), you will then be able to try on gowns, shoes and accessories. All bridal gown purchases made on the night will be eligible for discounts - so make sure to get your appointment in!

Posted by Claire Ridley on 23 March 2023

Kit Heath unveil new Skript collection in time for Mother's Day

Quintessential in Kit Heath design, the latest Skript collection that has launched just in time for Mother's Day captures life's magical moments with its cursive alphabet of pendant charms and necklaces. Also perfect for bridesmaids, customers can choose a letter that holds a special meaning, or personalise a look by wearing the initials of a loved one - a meaningful monogram. The collection has been designed for every woman to create a truly unique piece of jewellery that tells her story.

Posted by Claire Ridley on 16 March 2023

SilkFred reveals the trendsetting bridesmaid dress shade for summer

With wedding season almost upon us, online fashion destination SilkFred has recently seen a 66% increase in searches for 'bridesmaid dresses' and a staggering 800% increase in the term sage-green bridesmaid dress. SilkFred's head stylist, Megan Watkins reveals why sage green is expected to be a top choice for wedding colour palettes in 2023 and offers expert tips on how to style this seasonal shade. Megan tells us, "Having been an underrated favourite of the fashion in-crowd for the past couple of years, it's safe to say that sage green is finally having its moment. This neutral hue is perfect for earthy and natural wedding colour palettes and serves as a nod to nature and eco-conscious weddings, another trend that is set to be big throughout 2023. Sage green adds a subtle pop of colour, it's minimalist and fits elegantly into classic wedding decor - it can also fit seamlessly into your everyday wardrobe."

Posted by Claire Ridley on 9 March 2023

David's Bridal unveils Alterations for All service

David's Bridal, the global bridal and occasionwear specialist, recently announced the expansion of its alterations services to include non-David's Bridal merchandise. The new Alterations for All idea is available across its four UK stores in London, Watford, Birmingham and Glasgow. The popular bridal retailer will make its alterations specialists available as a trusted resource to perform alterations for those in need of expert services, at a competitive price, in an expedited timeframe.

Posted by Claire Ridley on 2 March 2023

River Island launches first Wedding Occasion Collection

This season, high street favourites River Island is getting ready for the ultimate celebration - weddings! Launching today is River Island's first Wedding Occasion Collection that offers a selection of mix-and-match bridesmaid dresses alongside flowergirl dresses and menswear suiting to dress every member of the bridal party. This new collection offers a range of silhouettes in a dreamy colour palette. Soft satin, tulle finishes for flowergirls and embellished details create an elevated feel for bridesmaids whilst coordinating menswear accessories ensure a stylish finish.

Posted by Claire Ridley on 23 February 2023

Plan your big day with County Wedding Magazines!

Unlike a national magazine, our 19 regional County Wedding Magazines are packed with area specific features, venues in your area, inspirational real weddings and regular features on bridal fashion, beauty, photography, cars, stationery, flowers, cakes, music, entertainment, catering, hair & beauty, etc.

So when you decide to look for local suppliers, wedding retailers and service providers, our magazines can really help you plan your wedding.

We also have regular exciting competitions, giveaways and lots more. Quite simply, all the information you will ever need to get married in your area.

We have 19 wedding titles covering counties and regions throughout most of England and Wales.
County Wedding Magazines are available to view FREE OF CHARGE as an eMagazine.