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LUSH supports The Black Curriculum's #TBH365 campaign

Posted by Kelly Andrews on 24 May 2021

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#TBH365 is a campaign that The Black Curriculum has been running since launch in 2019. It aims to ensure that Black history is embedded in the national curriculum. Lush is supporting The Black Curriculum’s #TBH365 campaign, dedicating all 100 UK shop windows to highlight the lack of Black history taught in schools.

The LUSH #TBH365 bath bomb (£5.95) dissovling

The #TBH365 bath bomb (£5.95) will be sold for the 2 weeks of the campaign, with 100 per cent of the proceeds (minus the VAT) going to The Black Curriculum to continue their vital work. Shaped like a book, debossed with The Black Curriculum logo, this new bath bomb will leave a trail of shimmering gold and warm pink hues in the bath, emitting floral notes and sweet vanilla.

Lush Wimbledon manager, Nadia Monezero, who initiated conversations with The Black Curriculum with Lush Guildford manager Angelica Abella, comments: “We knew we wanted to support a group tackling the root cause of racism in the UK and agreed that education was the way forward, due to our own lack of Black history that we received in school, most of which we taught ourselves or by our parents. The Black Curriculum is an organisation run by young, gifted black individuals who went through the same education system as us looking to change it! We had to get involved. It’s not about giving a voice to the voiceless, for me it’s about amplifying their message.”

Find more information about The Black Curriculum at www.theblackcurriculum.com