Toy Fair 2026

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Visitor registration for Toy Fair 2026 is open! The UK’s largest dedicated toy, game, and hobby trade show returns to Olympia, London from 20th to 22nd January 2026. Celebrating its 72nd year, the event offers an unmissable three-day showcase for the toy industry, bringing together retailers, buyers, licensors, designers, inventors, media, and influencers, marketeers, educators and the wider industry to discover the future of toys and games.

Past attendees will receive Smart Links for quick re-registration, while new visitors can sign up online HERE. Spanning the Grand and National Halls and part of the Upper West Hall, Toy Fair will feature over 250 exhibitors, from leading brands to innovative start-ups. Returning names include Bandai Namco Toys & Hobby, Wilton Bradley, The Noble Collection, and Mighty Jaxx, alongside exciting newcomers such as Khadou, Plum Play, Whiz Kid Games and many more!

Visitors can explore thousands of new launches across categories such as plush toys, board games, construction sets, tech toys, and more, with exclusive on-site retail offers available. Visit the Toy Fair website to view highlights from 2025 and register for Toy Fair 2026!