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Spring Fair, the UK’s definitive showcase for Home, Gift and Fashion, returning to the NEC Birmingham from 1–4 February 2026, has unveiled its most ambitious and experience-led content programme to date, designed to deliver meaningful, value-driven insights and the topics at the heart of retail.
Under its bold new creative direction Retail Alchemists – Masters of the Mix, the 2026 programme brings together the industry's most influential voices across five stages, with a line-up curated around the themes shaping the future of retail:
· Transformation & Innovation
· Craft & Creativity
· Partnerships & Possibilities
· Commerce & Community
· Purpose & Planet
· Leadership & Legacy
From retail strategists and trend forecasters to designers, founders, innovators and cultural commentators, Spring Fair's speaker programme blends practical masterclasses with future-thinking debate, giving buyers the tools, knowledge and connections to thrive in 2026 and beyond.
A new era of experiential retail insight
"Spring Fair 2026 is about empowering the people who make retail magical, the true alchemists," says Jackson Szabo, Portfolio Director of Spring Fair. "Our content programme puts buyers at the centre of the conversation with practical learning, trend intelligence, and future-facing inspiration woven across every stage. We have doubled down on the relevance and importance of what our content stages offer to deliver our most ambitious and rewarding programme yet."
Five visionary new feature spaces
Manifesting its creative theme 'Masters of the Mix. The Alchemists of Retail', Spring Fair 2026 introduces five groundbreaking feature environments designed to fully reimagine the trade-show experience:
· The Design Studio – where design intelligence meets networking
· The Licensing Lab – where icons and ideas fuse
· The Merchant's Corner – empowering independent retail
· The Style Atelier – elevating fashion storytelling, hosted by Caryn Franklin MBE
· The Hidden Forum - secretive, invitation-only theatre with industry leaders Each environment blends content, creativity and community, transforming the show into a sensory-rich marketplace of ideas and innovation.
Buyers can explore the full programme at www.springfair.com/stage-programme-2026 and mark it in their calendar.
