Moonpig reveals weddings cards are the hardest to write

Greeting cards have been a popular way to express celebrations and affection for our loved ones. We’re used to purchasing cards for milestones from birthdays, weddings, new jobs and more, but how often do we struggle with what to write in a card?

With the recent growth in popularity of AI models like ChatGPT, Moonpig has launched its “Smart Text” tool, a feature which uses generative AI as a writing assistant for customers who need help in those moments where they don’t know what to put in a card to their loved ones.

Using insight from search data leading online greeting card experts, Moonpig, has conducted new research to reveal the occasions people struggle the most to write cards for and how the new “Smart Text” feature can help you write a card for any occasion.

Moonpig has analysed Google search volume data for terms such as ‘what to write in a birthday card’ or ‘how to write a wedding card’ to uncover the most-searched-for occasions when writing greeting cards.

Marriage is one of life's most significant life milestones, which can make writing wedding cards seem daunting, as many may feel their message needs to reflect such a monumental occasion. With this in mind, it’s no surprise that Google searches for what to include when writing a wedding card boasted 51,550 Google searches a month.

Of that figure, surprisingly, the research found ‘What to write in a wedding card to a best friend’ was the most searched-for recipient within this category revealing on average 4,400 monthly Google searches. Why? Well it seems that when writing a wedding card to your best friend there’s the additional pressure of wanting to avoid generic well-wishes and offer a more personal and memorable message that’s a reflection of our close relationship with them.