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This Valentine's Day, havaianas celebrates love in its most authentic, joyful, and enduring form. With the campaign 'Walking Together Since ...,' the Brazilian-born brand honours its heritage as the Original do Brasil by spotlighting real, diverse love stories from couples worldwide.
At the heart of the campaign is a simple but powerful idea: every home carries memories. Walls absorb laughter, floors remember footsteps, and time quietly settles into the space. If there's one place that has witnessed love most closely, it's the couch. A place of togetherness, conversation, rest, and routine, the couch becomes both a literal and symbolic support for these couples as they share their stories.
Each of the three featured couples is transported back to relive their first dates, seated together on a couch that travels with them. These three distinct scenic environments reflect both the individuality of each relationship and the spirited, joyful essence of havaianas. The couples have been together from different times, showcasing the enduring and versatile connection to the brand. Gerard, who is French, and Carmen, who is Spanish have been walking together since 1967. Nariman and Galiya, from Kazakhstan, met on a bus in the 80s and have been married since 1989. Jose and Sonia are both from Basil and they have been married since 2022.
The perfect Valentine's Gift: comfort that lasts
As part of the campaign, havaianas highlights its own perfect pairing, its iconic flip flops and split-toe sock collection, perfect as thoughtful Valentine's Day gifts, symbols of comfort, everyday joy, and shared, special moments. Designed to be worn together, at home or beyond, they are gifts that celebrate presence over perfection, and longevity over novelty. They are also a honeymoon essential!
With 'Walking Together Since ...,' havaianas invites everyone to celebrate love as it truly is: lived, shared, and beautifully enduring. https://www.instagram.com/p/DUGOI4rFcyM
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