Award-winning bridal designer Ian Stuart appears in new Channel 4 series The Posh Frock Shop filmed at his London-based shop The Blewcoat

It's showtime! Award-winning bridal designer Ian Stuart appears in a new 25-part series on Channel 4 called The Posh Frock Shop.

It offers a fascinating glimpse into the world of bridal fashion, with viewers treated to unrestricted access at the designer's flagship store, The Blewcoat, in London. Each episode will focus on three different women looking to purchase one of Ian's distinctive designs. Finding 'the one' (as in the dress) is often an emotional journey which is what makes this show such compulsive viewing.

Since opening in 2014, The Blewcoat has been home to Ian's exclusive bridal, special occasion and evening wear collections offering customers a luxurious shopping experience by appointment only. It sells something for every bride, whether they are looking for a floaty, romantic dress or a more edgy, unconventional gown.

For further information, visit ianstuart-blewcoat.com