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Pandora launches Games of Thrones Collection

Posted by Claire Ridley on 21 September 2023

Pandora jewellery in the new Games of Thrones Collection Pandora is launching a jewellery collection inspired by HBO's Game of Thrones in collaboration with Warner Bros. Discovery Global Consumer Products.

The Game of Thrones x Pandora collaboration brings to life the series' famed world through 12 designs. Each piece is connected to a story or character and explores themes from across the series, such as the Game of Thrones X Pandora Dragon Egg charm that represents the beginning of the dragon story that runs through the entire narrative of the show. Pandora's craftspeople have used techniques such as laser soldering to create striking contrasts on 14k gold-plated pieces, and oxidisation to add depth and darkness to sterling silver designs, reflecting the tales, textures and landscapes of Game of Thrones.

"Pandora is proud to continue our long-term collaboration with Warner Bros. Discovery with the first-ever Game of Thrones x Pandora collection. This collaboration has been frequently requested by our customers and we look forward to connecting with the vast fanbase of the cult series, offering wearers a brand-new avenue to express themselves and their fandom. The Game of Thrones and Pandora worlds mirror both brands' emphasis on identity, self-expression, and being true to who you are," said Mary Carmen Gasco-Buisson, chief marketing officer at Pandora.

The Game of Thrones x Pandora collection launch marks a key moment in Pandora's wider strategy of creating culturally connected collections that speak to their fans' passions. The highly anticipated collection will be available for sale in Pandora stores and online from September 28th 2023. To shop, visit https://uk.pandora.net/en

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