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Pronovias offers an elevated bridal experience in new London flagship store

Posted by Claire Ridley on 30 June 2022

Inside the new Pronovias flagship store in London Pronovias Group, the world leader in luxury bridal has relocated its London flagship store to the heart of Mayfair. While this new location is a mere 70 metres from the original London store, it signifies a giant leap in investment and a strong display of confidence in the future of the bridal industry. At approximately 6,000 sq ft the new store spans three floors (basement, ground floor and first floor).

Reducing the store levels from five to three will improve the customer journey for brides, offering them a more intimate and luxurious experience. "All indicators point to a boom time for weddings," says Amandine Ohayon, CEO of Pronovias Group. "Our new London store will give brides the ultimate bridal experience, with expert advice from our consultants and more floor space to display our collections. True to our promise, in this new boutique we really will be able to dress the dream of every bride."

GPE's senior portfolio manager, Sarah Goldman added: "We are thrilled to welcome Pronovias to Hanover. The brand's iconic Vera Wang Bride collection highlights the level of luxury Pronovias brings with their new London flagship, which is the perfect fit for this location as they will be joining other premium retailers and restaurants including Canali and The Maine; which collectively provide a premium world-class destination in the West End and primarily, an ideal hub for customers to dwell within central London."

For Pronovias Group its London store has always been a great bet with good results. According to the company's latest data, this store has grown by +9% in sales of wedding dresses compared to the same period in 2019. Also, the average price spent by brides-to-be in London now is +12% (Vs. before the pandemic). Therefore, with this new location, the leading bridal group is confident that these figures will improve.

The new Pronovias London boutique occupies the ground floor at 70-71 New Bond Street, W1S 1RR, and shares neighbours with some of the city's most sought-after cafes, restaurants, and luxurious fashion boutiques. It offers an innovative and digital new experience with selfie points and the all-new welcoming area and private fitting areas for the bride to feel the magical moment of finding her wedding dress with her bridesmaids and wedding party. To increase the excellence, this new store has a team of eight dressmakers to ensure the highest level of quality in the final arrangement of all these designs.

Customers will be able to browse, try and get fitted for styles from the Pronovias mainline collection, Pronovias Privée. Atelier Pronovias (a bespoke, haute couture collection) and The Party Edit, the company's line of glamorous evening and occasion wear. They will also be able to experience the Italian designs of the Nicole Milano collections and the Vera Wang Bride collection; the latest acquisition for Pronovias Group that presents an ultra-fashionable range of unique styles for brides (and bridesmaids) from iconic world-renowned celebrity designers.


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