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Posted by Claire Ridley on 10 December 2020
Swarovski has been Sparking Delight in people's lives for 125 years, aiming to initiate and ignite positivity and joyfulness by spreading delight in each and every moment. It's more than just a brand purpose, #SparkDelight has been deeply rooted within Swarovski's DNA since 1895.
Swarovski's mission will be no different this Christmas. Throughout 2020 we have all had time to reflect on the small but important moments that spark happiness in our lives, and this festive season Swarovski wish to hear all about them. This message is today more meaningful than ever.
Until Monday 14th December 2020, Swarovski's loyal community will be encouraged to share a moment that has sparked delight for them throughout 2020 for a chance to win a £1,000 shopping spree and other sparkling Swarovski gifts, both in-store and online.
A fully digital experience has been created that will be activated via QR technology in-store. Customers will be encouraged to scan a QR code prompting them to share their Spark Delight moment for 2020 on the Spark Delight Message Board to be entered into the draw. They will also be encouraging people to enter online; following the same user journey and prompt to share their Spark Delight moment. Keep an eye across the Swarovski UK Facebook and Twitter pages, plus newsletters for how to enter.
There are also chances to win instant prizes and sparkling gifts when attempting to switch on the virtual Swarovski Christmas Tree lights.
Swarovski are launching this digital campaign to instil a feeling of much needed positivity into the lives of their valued customers and colleagues. After a difficult year, it couldn't be a better time to ignite joy. Everyone has a sparkly story to tell and this Christmas, share your #SparkDelight moment with Swarovski.
Shown here is pink and rose gold watch with leather strap and Swarovski crystals, £259.