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Something blue? Swarovski introduces 125th anniversary collection

Posted by Claire Ridley on 3 September 2020

Something blue? Swarovski introduces 125th anniversary collection: Image 1 This September, fashion jewellery brand Swarovski are celebrating their 125th anniversary with the addition of a special Twist collection to its Autumn/Winter range. This is a special selection of timeless jewellery staples inspired by the elegance of spirals, embellished with blue and white crystals in a rhodium-plated setting. The collection celebrates the brand by honouring its iconic blue shade that it has become well-known for, and the items make the perfect bridal gift for those searching for something blue with prices ranging from £79.00 to £149.00.

Collection highlights include:
THE TWIST WRAP RING - Intricate and opulent, this ring reinterprets the spiral trend magnificently. Showcasing gently curving lines of light blue stones of various sizes in round, square, and tapered baguette-shapes, sparkling brilliantly in a radiant display of expert craftsmanship.

THE TWIST NECKLACE - This pendant adds a novel twist to the spiral trend. Shimmering lines intertwine beautifully, embellished by rows of gleaming, light blue stones that create a glittering kaleidoscope of sparkles whenever they reflect incoming light.

As the brand looks to the future, it's important to celebrate a past rich in heritage and craftsmanship and continue to stay true to its unique brand DNA. Continuing to place customers at the heart of its operations, Swarovski aims to ensure the brand reaches them in a way that provides a seamless and memorable experience, both online and through its physical stores.

Everyone has a sparkly story to tell and this year Swarovski will bring these stories to life for its customers, employees and all those within its extended Swarovski family through their brand purpose #SPARKDELIGHT

#SparkDelight has been at the heart of Swarovski since 1895, adding sparkle to people's lives all over the world and creating meaningful moments to be cherished forever. Swarovski continues this mission today, 125 years on. Commenting on the brands 125-year history, Robert Buchbauer - Swarovski CEO and Chairman says: "Swarovski crystals have fascinated the World for over a century, and we are delighted to be celebrating our rich history during this special milestone: from the very first sparks that inspired Daniel Swarovski's vision for the company to the creative partnerships of today and our brilliant future ahead. We are all incredibly proud of our 125-year strong legacy, especially in today's ever-evolving retail environment. We look forward to an exciting future ahead, filled with creativity, innovation and our iconic Swarovski sparkle."

The anniversary is also an occasion to shine a light on Swarovski's journey and its core values – and to celebrate the brand's rich history as it looks forward to a brilliant future. From the creation of its first faceted crystals to its technological innovations, Swarovski's heritage and dedication to its craft have helped to transform the way people can sparkle all around the world.

To shop, visit https://www.swarovski.com/en_GB-GB/

https://www.instagram.com/swarovski/

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