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Posted by Claire Ridley on 18 June 2020
Swarovski's brand purpose to #SparkDelight is today more poignant than ever. Aimed to initiate and ignite positivity and joyfulness, to recognise the extra special moments we each encounter daily and to Spark Delight for those around us, Swarovski has partnered with NHS Charities Together to recognise those who have been keeping the nation safe whilst working on the frontline throughout the crisis.
During the pandemic the rainbow has become a key symbol of unity, positivity, and to many a symbol of hope. As part of the ongoing initiative to #SparkDelight Swarovski has pledged to donate 50% of the sales received on selected pieces from the Sparkling Dance Rainbow Collection to NHS Charities Together to show appreciation and support for NHS workers and all they have done throughout this challenging time.
"Swarovski is honoured to be partnering with NHS Charities Together in support of the ongoing efforts of our NHS heroes who have worked tirelessly to keep the nation safe. This partnership starts a season of "surprise and delight" activations that recognise the kind gestures and small actions that have kept us going and sparked a moment of delight during these challenging times." says Hayley Quinn, managing director Swarovski UK, Ireland & Nordics.
NHS Charities Together is the umbrella organisation for the country's NHS charities and is the official national charity partner of the NHS with more than 230 members. Charities are the legal way that the NHS receives, holds and spends charitable funds and are dedicated to supporting it. They exist for the benefit of current and future NHS patients. NHS Charities Together is the national membership organisation that individual charities belong to. Ellie Orton, chief executive of NHS Charities Together, said, "thank you Swarovski and Swarovski customers for supporting NHS Charities Together. Your donations will help NHS charities support staff, volunteers and patients as they combat the virus. Every donation is making a difference to patients and the amazing NHS staff and volunteers who are dealing with this crisis on behalf of all of us."
Sparkling Dance Rainbow earrings and necklace, £89 each, with 50% of net sales from these products donated to NHS Charities Together (registered charity no. 1186569). To shop, visit https://www.swarovski.com/en_GB-GB/