Pandora reveals brand relaunch with new store design, collaborations, celebrity endorsements and new products

Pandora, the contemporary jewellers offering hand-finished pieces, unveils a relaunch with the new design of its stores worldwide, new collaborations and celebrity endorsements, plus exciting new products. It will also present new online stores.

Pandora introduced a new company purpose, to give a voice to people's loves passions, people and places and an updated logo and monogram. They have adopted pink as the main colour to represent the brand.

One of the cornerstones of the brand relaunch is a new store design called Expression that builds on discovery and collecting. The new store concept will gradually roll-out with a number of fully refurbished key stores throughout the remainder of 2019.

Pandora's 20 online stores have launched a new visual identity with significantly improved listing and product pages that optimise navigation and check-out flow. They have cleaner visuals, better product imagery and blending story-telling with transactional content.

As part of the brand relaunch, Pandora announced new long-term partnerships with six well-known global influencers, chosen for their relevance to the core Pandora audience. The six women are Nathalie Emmanuel, Georgia May Jagger, Halima Aden, Larsen Thompson, Margaret Zhang and Tasya van Ree.

In addition, Pandora recently partnered with Millie Bobby Brown, two-time Emmy nominee and UNICEF's youngest-ever Goodwill Ambassador, to specifically support the launch in October of Pandora Me, a new collection developed with a younger audience in mind. Later in the year, Pandora will also launch products in collaborations with Harry Potter and Frozen II.

A number of products are now on sale from the Autumn/Winter 2019 collection in conjunction with the relaunch. It's the largest collection this year with 121 different designs including an O Pendant, a design to carry charms inspired by the Pandora O symbol, a great gift for bridesmaids.

Here at CWM HQ we love this necklace and ring from the Rebelle in Wonderland collection.

To view the collection, visit www.uk.pandora.net and Instagram theofficialpandora