Reality TV star Spencer Matthews launches his bespoke jewellery design business, Eden Rocks

Reality television personality Spencer Matthews has just launched his bespoke diamond jewellery business, Eden Rocks.

He was inspired to start it after working with jewellery to the stars Neil Duttson on the engagement ring he chose for his wife, Vogue Williams. Spencer was so impressed with how Duttson took him on a journey from idea to final product, that he decided to team up to form a business.

Eden Rocks has already designed jewellery for a number of celebrities including Celebrity Big Brother host Emma Willis, Chelsea manager Frank Lampard, and tennis superstar Serena Williams.

Because Eden Rocks has no expensive retail or marketing overheads - with customers getting in touch through the company's Instagram page and website - they are able to produce top-quality diamond jewellery for a fraction of the price of the leading brands.

Spencer said: Creating Vogue's engagement ring opened my eyes to the diamond business and their margins. Men are spending up to three month's wages on the ring, but a large part of that is going towards the store's marketing and packaging and not the diamond itself. Neil knows everything there is to know about diamonds and can source superior stones from the same mines as the industry's most luxurious brands.We design each piece together, offering a bespoke jewellery experience where we bring our clients' ideas to life."

Working with the expert London-based Eden Rocks design team, clients select the stone, setting and band to create a hand-made, truly unique piece.

With low overheads, Eden Rocks can create exquisite jewels but without the unreasonable mark-ups.

For further information, visit www.edenrocks.co.uk and check out edenrocksdiamonds on Instagram to see client's proposals.

Spencer Matthews and Neil Duttson talk jewellery