Nostalgic scenes and marmalade dreams from Jo Malone London

Posted by Kelly Andrews on 30 April 2021

The 1st May sees Jo Malone London launch its latest limited edition collection. Inspired by nostalgic scenes and marmalade dreams The Marmalade Collection features five charming new fragrances - Tangy Rhubarb, Rose Blush, Orange Peel, Elderflower Cordial, and Blackberry & Bay.

Natural fruit extracts were created specially for The Marmalade Collection by one of the UK’s leading soft fruit processors in Blairgowrie, Scotland. Usually used in the food industry, fruits and berries from local growers are steam distilled into draughts that are added directly to the fragrance. These extracts help to capture the true vibrancy of tart rhubarb and juicy blackberry.

Table at a village fete with new jo malone marmalade collection fragrances stacked on it. "Using seasonal fruits to create homemade preserves that you can gift to family and friends seems like such a quintessentially British pastime."
- Celine Roux, Global Head of Fragrance

Sun shines, families gather, brightly coloured bunting flutters gently in the breeze. Jars of homemade jams and marmalades sit on gingham tabletops. The warm airis infused with scents of summer: elderflower, blackberry, and rose, and all thefun of the fete.

New bottle designs have been created exclusively for this collection, inspired by the shape and detailing seen on vintage marmalade jars.

Tangy Rhubarb, 30ml, £55

The unmistakable tang of unruly rhubarb plucked from the overgrown garden.Its bright and striking stems fill the bustling kitchen. Rhubarb brings a characterful heart to this eccentric fragrance, complemented by zesty orange and an elegant note of cedarwood.

Rose Blush, 30ml, £55

Delicate rose petals suspended in a delectable jelly. The charm of these blushing pink petals inspires a prized preserve. Vibrant basil and a juicy note of lychee adda modern twist to this pretty floral scent, cocooned in the comforting embraceof white musk.

Orange Peel, 30ml, £55

Marmalade making, a most British of traditions. Orange peel simmers on the stove, its zesty aroma and bitter bite tantalising the senses. Warm woods are blendedwith orange to create a refined, golden fragrance. Quirky natural rhubarb addsan enticing appeal to this fresh take on the classic marmalade.

Elderflower Cordial, 30ml, £55

Capturing the scent of delicate elderflower buds harvested from the hedgerowson a cloudless morning. The soft, powdery appeal of these tiny white flowers inspire a very British recipe. Complemented by notes of hawthorn and tart, summer-green gooseberries.

Jo Malone London Blackberry & Bay, 30ml, £55

Blackberry & Bay, 30ml, £55

Childhood memories of blackberry picking. A burst of deep, tart blackberryjuice, blending with a fresh note of just-gathered bay and brambly woods. Vibrant and verdant.

Check out www.jomalone.co.uk

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