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Posted by Kelly Andrews on 26 October 2020
Meet the new beauty brand aiming to start an all-inclusive skincare revolution. Beauty Consociare, a collective of highly experienced beauty industry experts, recently announced their first brand launch with the release of Wo.
Wo is built upon the desire to create an all-inclusive self-love skincare community, rooted in holistic wellbeing and backed by scientific research from leading scientists in the field into the key factors affecting skin. The brand launched online in the summer with an online skin diagnostic tool. Building on research, this was developed to consider age, ethnicity, lifestyle, diet and environment. Once completed, it instantly provides scores related to eight skin concerns, followed by products tailored to the individual. The brands 15 new products have undergone clinical and consumer testing on its key formulations with great success, and all products come in sustainable mono-dose packaging.
Wo, was inspired by an ancient Eastern philosophy of self-improvement and balance. The word means 'I' or ‘myself’ in Mandarin. The brand was developed after extensive market research with people from multiple and mixed ethnicities. Mixed-ethnicity is the fastest growing UK ethnic group. In 2016 there were one-and-a-quarter million people in this group in the UK and it's estimated to be two million by 2020.
“Traits in your DNA are one of the key factors that influence how your skin behaves”, said Karen Lee-Thompson CEO & Founder of Wo. “This is even more so if you have mixed ethnicity, as you inherit a more complex make up. We believe in helping everyone to connect with themselves and to better understand their skin’s needs, whoever they are, wherever they're from. With Wo, we wanted to create a skincare brand that everyone can use, that offers flexibility for modern lifestyles. We want people to embrace unique."
After 2 years of development, including clinical and consumer testing of both the products and the technology behind the skin diagnostic, Wo is available now to buy exclusively online at www.wearewo.com