Posted by Kelly Andrews on 30 December 2019
Faith in Nature leads sustainable beauty for 40 years. Sustainability has been one of this year’s biggest beauty trends and it’s showing no signs of slowing down, as more and more brands hop on the bandwagon and promise to do their bit for the environment.
Here’s how Faith in Nature has been a step ahead since the very beginning…
Saying no to plastic
Modern beauty brands are scurrying to swap their plastic packaging for something more eco-friendly, but Faith in Nature has been using 100% recycled and recyclable bottles since 1999 - that’s 340 tonnes of plastic they’ve saved from landfill. In fact, the bottles were once made so thin that they were falling over. Customers can buy 5-litre bottles in order to refill rather than repurchase, but there are also plastic-free options in the range such as handmade soaps and shampoo bars for those looking to cut it out of their beauty routine completely.
Steering clear of organic badges
The organic beauty industry is a confusing one, with certifications often creating even more of a muddle with inconsistent criteria that’s unhelpful for the consumer. Faith in Nature believes in good, natural and ethical products at a good price, which include organic ingredients by choice - but not in order to greenwash.
Powering factories with sustainable energy
While making sure the end product was as eco-friendly as can be, Faith in Nature also applied that thinking to the very factory the range is made in. The brand’s only UK factory has been using sustainable biomass energy to keep it going for five years now to great success.
Vegan beauty and cruelty-free credentials are high on the priority list for modern beauty consumers, but Faith in Nature has been at the forefront of animal-friendly formulas for decades. The brand has been registered cruelty-free for 25 years and was vegetarian from the start, and even best-selling products have been discontinued in order to register as 100% vegan.
Creating biodegradable formulas
Every formulation in the Faith in Nature range is biodegradable to ensure they’re gentle on the planet; they’re designed to break down quickly in order to minimise the impact on the environment and to protect aquatic wildlife. Timings will vary depending on the surrounding environment, but the brand uses only naturally derived cleansing surfactants that pass a specific biodegradation test, which achieves at least 60% in 28 days.
Keeping manufacturing local
As well as leading the way in using 100% natural fragrances instead of artificial colours and synthetic perfumes, the brand sources its aromas locally (for example, the lavender supplier is based in Kent) - another way to ensure they’re as ethical as possible and allowing them to closely monitor the origin and ethical credentials of their raw materials.
The Senior Brand Manager comments, “Brands during our time in the natural industry have come and gone, but our values still stand today – connect people to nature without harming nature in the process. This is the foundation of Faith in Nature, and despite a massive influx of brands into the natural industry, it represents a truth that many brands can’t buy.”
Faith in Nature is available now from www.hollandandbarrett.com, www.boots.com, www.sainsburys.co.uk, www.wholefoodsmarket.co.uk, and www.ocado.com
Helping brides and grooms usher away the pollen this summer
HayMax organic drug-free allergen barrier balm can help brides and grooms usher away the...
Podiatrist expert reveals how to have perfect feet on your wedding day
With the average wedding lasting somewhere between 7 and 10 hours, your feet...
Anabel Kingsley, Trichologist at Philip Kingsley shares her expert advice ahead your big day.
Anabel Kingsley, Trichologist at Philip Kingsley,...
New fragrance launches from Issey Miyake, Serge Lutens, Tory Burch and Zadig&Voltaire
In 2024, Issey Miyake introduces two new and intense Eaux de...
