Here, Megan Lloyd, brand manager at Wylde Jewellers shares the story of Kindred by Wylde – laboratory-grown diamonds, beautifully made for your kind of forever Choosing your wedding jewellery is one of those wonderfully personal parts of planning a wedding. The engagement ring already carries its own story. Then come the wedding bands, the jewellery worn on the day itself and, perhaps, a piece chosen to mark the beginning of married life. At Wylde Jewellers, we believe there should never be one definition of what that jewellery should be. For some couples, only a natural diamond will do. Others fall in love with our exclusive 81-facet Wylde Flower Diamond®. Some arrive with an heirloom stone or family ring they would like transformed into something entirely their own. And increasingly, couples are choosing laboratory-grown diamonds. It’s this freedom of choice that sits at the heart of Kindred by Wylde, our new collection of lab-grown diamond jewellery. Created with the same emphasis on beautiful design, exceptional craftsmanship and enduring quality that has defined Wylde Jewellers for almost four decades, Kindred brings a fresh option to modern bridal jewellery. Think timeless diamond solitaires, elegant settings and beautifully considered pieces designed to feel every bit as significant decades from now as they do on your wedding day. Lab-grown diamonds can also offer couples greater freedom when considering their jewellery design. A larger centre stone, a different diamond shape or a more elaborate setting may suddenly become possible, allowing the finished piece to be led by personal style rather than convention. But choice remains important. We have proudly offered lab-grown diamonds alongside natural diamonds and our Wylde Flower Diamond® for more than 15 years. One is not presented as better than another. Instead, our role is to help each couple understand their options and discover what feels right for them. Sometimes, the perfect wedding jewellery begins with something that already exists. A grandmother’s engagement ring. A stone passed down through generations. Gold from a family piece that holds enormous sentimental value. Through our bespoke and remodelling service, our designers and goldsmiths can reimagine treasured jewellery for a new chapter, creating something that carries its history into your own marriage. The same is true for Kindred. Couples can choose from the collection or work with our designers to create a completely bespoke laboratory-grown diamond piece, beginning with an idea, a sketch and a conversation. Because ultimately, the most important question isn’t simply whether a diamond is natural or lab-grown. It’s whether the jewellery feels like you. Your engagement ring will mark the moment you say yes. Your wedding band will be placed on your hand during one of the most important moments of your life. And the jewellery you choose along the way will gather memories long after the flowers have faded and the last glass of champagne has been poured. FOREVER HAS EVOLVED FIND OUT MORE 12 Northumberland Place, Bath, BA1 5AR 6 The Mall, Clifton, Bristol, BS8 4DR nicholaswylde.com 51
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