When we think of wedding dresses, white is often the first colour that comes to mind. Yet this tradition is more modern than many realise. White only entered the bridal world in 1840, when Queen Victoria married Prince Albert in a white satin gown trimmed with lace. Before then, brides simply wore their best dress, whatever the colour. Although white is now associated with purity, for Queen Victoria it was purely a fashion choice. Over time, that choice evolved into expectation and, by the early 20th century, white was firmly established as the bridal norm. Thankfully, today’s brides are far less bound by a rule book. Colour is once again embraced as an expression of individuality and personal style. Soft, almost-white shades such as champagne, ivory and stone are increasingly popular, offering a modern alternative for brides who want to step away from tradition while still retaining a distinctly bridal feel. Here, we share some of the latest traditional white gowns, along with a few colourful alternatives. A TIMELESS HUE Colourful alternatives COLOUR REIMAGINED Renata by Rosa Clará Aria by Sassi Holford Empressa by Justin Alexander Bridal Beaded Tulle Midi Dress by SelfPortrait Josephine by Sassi Holford Barbie by Azazie Autumn by Ines Di Santo Ice Fleurs by Phillipa Lepley Filigree Dress by Temperley London unsplash.com/@taylorheeryphoto 52
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