Weddings aren’t just about the day itself but a story told that can be shared across platforms for family and friends worldwide. The rising popularity of content creation goes beyond traditional photography and videography and focuses on social media, which has completely taken the 21st century by storm. It’s all about blending social media savvy, digital storytelling, and interactive experiences to celebrate your wedding after the big day itself. From Instagram reels and stories to Facebook posts and personalised wedding websites, hosting photos, videos and live streams couldn’t be easier this digital age. PLATFORMS AND FORMATS Your wedding day will be full of unforgettable moments and, with today’s technology, there are so many ways to share those memories with your loved ones. From short, snappy videos to curated galleries, here are some of the best ways to make the most out of your wedding content: • Short-form platforms TikTok, Instagram Reels, YouTube Shorts and Facebook Reels are perfect for creating short, engaging videos that capture the highlights of your day and those fun behind-the-scenes snippets. These platforms make it easy for family and friends to share, comment and interact, helping everyone relive the magic together. • Personalised wedding websites A wedding website is a beautiful way to create a central hub for your guests. Here, loved ones can stay up-to-date with schedules, RSVP seamlessly, explore curated photo galleries, and even watch video recaps, all tailored to you both. It’s a thoughtful way to keep everyone informed, connected, and excited before and after the big day. • Aesthetic storytelling If you love a curated look, Instagram carousels are perfect for sharing storydriven photo sets from your ceremony and bridal portraits to candid, joy-filled moments. Pair each post with a personal caption sharing how you felt in that moment, a funny behind-the-scenes story, or a sweet memory tied to the photo. Always tag your suppliers! It not only credits their hard work but also boosts your reach and inspires future couples planning their weddings. • Guest-generated content Want to see your wedding from your guests’ perspective? Create a unique wedding hashtag and encourage everyone to use it when posting photos and videos. This helps you build a hub of shared memories you can revisit anytime. For an extra touch, you could also set up a shared Google Drive or Dropbox folder for guests to upload their favourite photos and clips, giving you even more content to cherish. TIPS FOR COUPLES To take the stress out of planning, capturing and posting your wedding content, consider hiring a professional to bring your vision to life. While a videographer creates polished, cinematic films, a content creator focuses on capturing real-time moments perfect for social media. Look for someone with experience working with weddings, planners and suppliers, and who can deliver sneak peeks or highlight reels quickly, so you can share your special moments instantly. Plan your posts with the team strategically, before, during, and after the wedding to keep excitement alive for your audience. Focus on key moments and highlights, rather than trying to document everything. Het creative with polls, live Q&As or Instagram Stories to engage friends and family in real time. These can even be saved and repurposed for future posts, like anniversaries or milestones. Most importantly, trust your content creator, put down your phone, and live in the moment. When you’re fully present, your joy will shine through in every clip, creating memories that are authentic, emotional, and unforgettable. CONTENT CREATION unsplash.com@jonathanborba PHOTOGRAPHY AND VIDEOGRAPHY 85
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