Meet Annabel Grange from Butterflies & Bows 07717 527 923 | www.butterfliesandbows.co.uk Tell us about your background – how did you become a florist? I started at night school while I was working in electronics. I’d always loved my garden and saw a course being advertised, so I thought why not? The electronics company I was working for was taken over a couple of years later, so I decided to go full time and start up my own flowers company. I have an excellent background in advertising, accounts, purchasing and sales, which is essential when owning a business. What should couples expect when booking your services? I meet my couples for a one-on-one consultation and go through every detail of their day, especially colours using my hug portfolio, which gives the bride and groom a feel of what the finished product will look like. I provide a personal service, and unlike some other shops, I only do one or two weddings per day. I also deliver and set up, and collect any loaned items the next day, so you don’t have to worry. In addition, if you change your colour scheme or choice of vases/décor, I’m happy to adjust your booking to meet your requirements. I try to be as flexible as possible. What’s your favourite arrangement that you’ve made and why? I don’t have a favourite – there are way too many! I enjoy making a variety of designs and styles – I also enjoy being given free rein to create a particularly unusual design. How long before the wedding should couples book? I take bookings 18 months before the wedding as slots get reserved very quickly. What’s your favourite part of the job? I love walking into a blank venue and creating a real wow factor with the flowers and décor. When the couple walk in and love it, it’s an amazing feeling. Do you have any top tips for couples looking for a florist? Ask to see their portfolio, recommendations, and thank you letters. Don’t let one bad review on a social platform put you off – there may be a story behind it. Talk to the florist, preferably face to face, to see if you click and make sure they understand what you’re looking for. 56
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