Follow your nose Founder of Lords Fragrance House, Sasha Lord, introduces us to the world of wedding scentscaping We’ve noticed wedding scentscaping becoming a growing trend in recent years as part of the boom in personalising big days to the max. Modern couples are constantly seeking new ways to create immersive celebrations that speak of their love story and individual personalities. So, with scent being a key link to memory, it’s a natural evolution in using the senses to achieve this, adding to the existing essentials of utilising sound through music, sight through theming and decor, and taste through cuisine. Here, founder of Lords Fragrance House (lordsfragrancehouse.com), Sasha Lord, shares her top wedding scentscaping tips to set you off in the right direction. “Scents have such a powerful link to memory, so choosing a fragrance carefully will evoke the special moments of your special day,” Sasha explains. “A personal approach will create a unique olfactory experience tailored to the specific theme, style and overall ambience of your wedding. “Your wedding’s location, venue and style play crucial roles in determining the scent to perfectly enhance the day,” she continues. Indeed, whether you’re getting married in the woods, by the seaside, in the city or in the country, these factors will guide and influence your aromatic choices for distinct fragrance preferences. “Look at your space and how you can encapsulate its essence: the flowers, the setting and surrounding landscape, and even seasonal nuances,” Sasha says. “Your choice of fragrance should resonate emotionally and evoke the special significance of that chosen place, to capture long lasting memories of the happy feelings associated with your wedding. “Wedding scents have traditionally focused on the bride and groom’s personal fragrance, but you can create a lasting, memorable experience for everyone by scent-scaping throughout your wedding day. Carefully curating fragrance in the form of candles, diffusers, essential oils and even scent sachets around your spaces will evoke specific moods, emotions and themes. Much like visual elements, such as flowers and table settings, scent can contribute to the overall ambience and create an instant memory of the joyous day!” SCENTSCAPING 57
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