While AI is becoming a key planning tool, its growing role in crafting what’s said on the day is striking. Couples are turning to the likes of ChatGPT to help them with confidence, creativity and emotional support. A survey by jewellers Queensmith has revealed that more than half (55%) of UK nearlyweds are now using AI tools to help write their wedding vows and speeches, raising questions about authenticity, originality and even potential legal grey areas. The findings come amid a growing debate around AIwritten vows after a registrar in the eastern Netherlands saw a marriage called into question when AI was used to help write the ceremony script. In the case, the District Court of Overijssel ruled that ‘no marriage has been established’ after it emerged the registrar had relied on ChatGPT to draft parts of the ceremony. The case has sparked wider concerns that AI-generated wording could unintentionally mirror existing vows or scripts found online, raising questions about originality and authenticity. The survey also revealed just how deeply this trend is taking root with: • 72% turned to AI because they didn’t know where to start with writing their vows • 53% using AI for inspiration only • 31% editing their speeches with AI • 19% writing them entirely with AI • 63% only feel comfortable with no more than 25% of their vows being AI-generated So why are couples doing it? Here are the top five reasons: 1 I didn’t know where to start or what to say (72%) 2 I wanted to make them sound better (41%) 3 I wanted to make them more romantic and poetic (25%) 4 I wanted to make them funnier (9%) 5 I wanted them to sound less cringeworthy (6%) The research also revealed that 66% of couples said they would be honest and tell their partner if AI had helped write their vows or speech, while 28% said they would only reveal it if asked, and 6% admitted they would never disclose it, likely out of concern that it might undermine the sentiment of their words and the impact they had on the day. Wedding expert and gemmologist Laura Suttie from Queensmith says the trend reflects the growing pressure couples feel to create a ‘perfect’ moment, but warns that relying With peak wedding season approaching, experts are warning couples not to rely on AI to write one of the most personal parts of their big day – their vows Keep it personal 64
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