SHARP’S RELEASES ATLANTIC PALE ALE IN A CAN Multi-award-winning Atlantic Pale Ale is proving to be so popular that Rock-based Sharp’s Brewery in Cornwall has launched it in a four-pack of cans. Available now in retail outlets across the UK, the 500ml cans are encased in a recyclable cardboard sleeve meaning they are completely plastic-free. Sharp’s is responding to an increasing demand amongst consumers for different ways to enjoy their beer at home or social events. Loaded with tropical notes and a refreshing flavour, it is a popular choice in pubs, bars and restaurant settings as well as at home. Inspired by the dynamism of the Atlantic Ocean, Sharp’s Atlantic Pale Ale is deep golden with the aroma of stunning citrus notes, juicy tropical fruits and fresh-picked hops with a touch of candy floss. The flavour has a delicate sweetness with fruity succulence and citrus spice brought to the fore. The finish is sweet at first becoming dry and lingering with hop zest. All this, along with Sharp’s trademark complexity and balance, gives a beautifully refreshing pale ale without the intense bitterness sometimes associated with New World pale ales. Many brewers now offer their beers in a can because cans limit exposure to both light and oxygen, keeping the beer inside fresh and flavourful for longer. Consumers are increasingly seeking new ways to enjoy their favourite products. Sharp’s Atlantic Pale Ale has been repeatedly recognised by consumers and experts alike for its taste and quality. Testament to this is the numerous awards the beer has won. The ale recently won bronze in the World Beer Awards 2022 and the World Beer Awards 2021. In addition, it also won gold in the International Cask Beer category in the 2021 International Beer Challenge. Sharp’s Brewery’s marketing controller, James Nicholls, said, “Atlantic Pale Ale is proving to be so popular with our customers that we are investing in a new can format. We also know more people are enjoying at-home social occasions, so the launch of these multipacks is ideal for this trend.” In other news, Sharp’s Brewery and Cornwall’s smallest nano-brewery Bluntrock brewers have united in collaboration and produced a new limited-edition Camel Trail Pale Ale available in both cans and kegs. Due to their proximity and a shared love of brewing and history, the two actually couldn’t be more excited to be working together. Their first co-conceived small batch brew, Camel Trail Pale Ale, is a hoppy, hazy 4.5% beer, brewed using a special American IPA yeast strain. Sharp’s is the largest brewer of cask ale in the South West, and Doom Bar is probably the most successful cask beer of its generation. Doom Bar is currently the UK’s no.1 cask beer brand alongside national favourites such as Atlantic, Sea Fury and Offshore. In comparison, Bluntrock is one of Cornwall’s newest breweries, having set up in August 2021, with a focus on modern styles of beer, from hop forward hazy IPAs to fruited kettle sours. Sharp’s sells its beer from John O’Groats to Land’s End, whilst everything Bluntrock brews are sold from their onsite Taproom, which is right next to the nano brewery. George Collins, Bluntrock’s head brewer has joined forces with Sharp’s head brewer Aaron McClure and technical brewer Jon Wide, all of whom worked together at Sharp’s Brewery in the early days of their brewing careers, to collaborate on this new limited-edition beer. Camel Trail Pale Ale is named after the local cycle track where people regularly use tandem bikes. It will be available at local Cornish outlets including The Mariners in Rock and as a canned version from both the Bluntrock and the Sharp’s Brewery shops. Jon Wide says, “It’s been really fun to work with George and to create the same brew on both of our brewing kits. George’s nano-plant makes 150 litres and our small-scale pilot plant makes over 1,000 litres per batch, whereas our normal scale is up to 25,000 litres per brew so it’s great to brew at different scales and on different equipment. George’s beers are big and bold and he challenged us to step out of our comfort zones and create something different from our norm. We’ve used liquid hops in this beer, which Bluntrock Brewery use a lot, but which we’ve not used before at Sharps. It’s been a really interesting journey, and just brilliant to be collaborating now as close neighbours.” George Collins of Bluntrock says, “This has been exciting for all of us and it’s good to see that a brewery with Sharp’s success is still keen to engage with a tiny brewery like ours at Bluntrock. For me, it’s been great to be able to go back to where I started brewing and be made to feel so welcome all these years later. It’s also been really good to see how a brewery like Sharp’s has approached collaboration with a different brew style like ours, and how we’ve been able to complement each other’s brewing styles in the process. Sharp’s help us out a lot, and we’ve all enjoyed creating this new, and very tasty, beer together.” To shop, visit www.sharpsbrewery.co.uk FEVER & BOUTIQUE BRING THE PARTY TO EXETER After months of planning, preparation and building, locals have had their first glimpse of the new-look Fever & Boutique, as the doors to the transformed club finally opened. The refurbishment, worth more than £1,500,000 and over three months in the making, saw the building stripped back to bricks and mortar, with the extensive refit creating an all-new space. There are new bars, new furniture and new lighting. Across the club’s two rooms, partygoers can expect a bigger and better experience than before. In Boutique, the club’s largest room, there are dance podiums and VIP booths. In Fever, the second room, there’s a light-up dancefloor. Dominic Borg, general manager of Fever & Boutique, said: “We’ve been excited to unveil our new look ever since we shut for refurbishment in June, so our reopening certainly feels like a long time coming! After such a huge renovation project, it’s great to see our dance floors full once again!” For more information and to get your ticket, visit: www.feverbars.co.uk/exeter 10
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