It’s all on Weddings now have curated Instagram posts alongside big-day albums The newest wedding trend – content creation! But what is it? It’s like the love child of a videographer and your Insta-obssesed friend who’s always posting stories. Those who specialise in content creation create short digestible clips for you to post as reels on your feed or story. One UK venue is already delivering on that demand. The Post Barn, Berkshire’s award-winning contemporary wedding venue, has seen a 60 per cent rise in couples requesting content creators this year, and now officially offers in-house content creators as part of its wedding packages. “We saw it happening months ago. Couples want candid, unfiltered, and instantly shareable memories,” says Daisy Bradley, weddings and events director at the venue. “It’s no longer just about the photo album; it’s about the reels, the TikToks, the group chats. This is not a passing trend; it’s the new standard for how weddings are remembered.” Chloe North, social media manager at Donnington Valley Group and a part-time wedding content creator agrees, “Content creation is about preserving your wedding day’s energy in its most authentic form. The candid style complements polished photography with something more casual and personal. It captures all the unfiltered, behind-the-scenes moments you might otherwise miss.” Unlike videographers, who produce cinematic, long-form edits, content creators focus on short, spontaneous clips designed for social media. They often deliver curated reels and raw footage within 24 to 72 hours, giving couples instant access to relive their day. Chloe notes that content creation adds an intimate, spontaneous layer to the storytelling of your day. It’s about fastturnaround, ready-made reels that let you relive and share the moments immediately, even with guests who couldn’t attend. Chloe adds, “we’re seeing couples carve out time during their day just to film TikToks! Gen Z cares about intention and authenticity. They’re not just planning a wedding, they’re planning a story that reflects who they are, and they want it documented in the same spirit.” However, Chloe cautions that hiring a content creator should be a considered decision, stating that they are not replacements for videographers. Videographers create polished, cinematic films including vows and speeches, while content creators focus on short-form, social-ready clips. With this emerging role, it’s vital to research thoroughly, check portfolios, read reviews, clarify their process, and make sure they collaborate well with your photographer and suppliers. MEET THE EXPERTS: The Post Barn, thepostbarn.co.uk the ’gram WEDDING CONTENT 43
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