Fourteen years after their first collaboration, Adrien Brody reunites with Lacoste as the face of its Eyewear line. Having starred in the brand’s 2012 Unconventional Chic campaign and remained a regular presence at Lacoste fashion shows, Adrien continues a long-standing relationship rooted in shared creative values. A two-time Academy Award winner for The Pianist and The Brutalist, Adrien embodies the brand’s spirit through his artistic vision and bold career choices. Lacoste Eyewear blends heritage and contemporary design, combining lightweight comfort, refined detailing and the iconic crocodile signature. Find out more at lacoste.com Dreamy comfort Moss has unveiled a new wedding collection featuring classic tuxedos, elegant double-breasted suits, seasonal shades, and breezy linens. With a focus on colour, fit, and fabric, Moss believes the groom’s suit can shape the entire celebration, while playing a key role in how confident the groom looks and feels. Planning early allows time to explore a range of styles and service options, including Moss’ hire offering, designed to suit different body shapes and budgets. Discover more at moss.co.uk REFINED OUTERWEAR WATCH THIS SPACE The Camden Watch Company is a British independent brand founded by husbandand-wife duo Anneke Short and Jerome Robert. The pair has unveiled the new No.253 Duel Edition, inspired by the Camden legend of Colonel David Fawcett. Drawing on the ornate engravings of 19thcentury duelling pistols, the watch features intricate detailing across the dial and case. It is available with black, tan, or brown leather straps, or with a metal bracelet. To find out more about the No.253 Duel Edition, visit camdenwatchcompany.com Dressed to impress Hockerty has unveiled its new men’s coat collection, celebrating the art of tailoring with warmth, comfort, and sophistication. This season, rich brown tones replace black as the refined neutral, while checkered designs add a modern edge to classic silhouettes. Premium fabrics, from soft angora blends to luxurious wool-cashmere and breathable pure wool, elevate each coat with texture, structure, and understated elegance. Designed to combine timeless style with contemporary appeal, the collection reflects Hockerty’s commitment to made-to-measure craftsmanship, giving men the freedom to express their personality through refined outerwear built to last. Explore the collection at hockerty.com BMW’s passion for performance and precision now extends beyond the road with the launch of the BMW M Fragrance Collection. Comprising three Eau de Toilettes, 1972, 1985, and 2025, each scent reflects a milestone in BMW’s history. Crafted by perfumers Frank Voelkl and Alexandra Monet, the fragrances combine citrus, woody, and aromatic accords to capture the spirit of innovation, agility, and boldness. Housed in bottles reflecting the iconic M stripes, the collection brings Motorsport DNA to everyday life. Available from boohoo.com NEWS Our grooms’ editor reveals the latest news and offers Grooms’ A NEED FOR SPEED GROOMS’ NEWS 81
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