The five forms of environmental damage Medical-grade skincare expert AlumierMD has reformulated its sunscreen range to protect against five forms of environmental damage, all of which can play havoc with our skin – think ageing and inflammation. The brand’s Sheer Hydration Broad Spectrum and the Clear Shield Broad Spectrum are packed with protective ingredients, to provide your skin 360-degree protection. THE PROBLEM Infrared radiation THE SOLUTION Elix-IR A knotgrass extract rich in flavonoids it protects the skin against the damaging effects of IR and is proven to protect dermal fibres from global sun damage while slowing down premature skin photoageing. THE PROBLEM Pollution THE SOLUTION Exo-P A substance which forms a breathable shield over the skin, shielding it from the damaging effects of pollution by trapping the pollution particles before they even enter the skin. THE PROBLEM UVA and UVB rays THE SOLUTION Zinc Oxide and Titanium Dioxide provide powerful broad-spectrum protection against UVA and UVB rays. THE PROBLEM High Energy Visible light, or blue light as it’s commonly known THE SOLUTION Physavie A plant extract that’s clinically proven to biologically reduce damage from infrared radiation and visible light protecting human cells from the harmful effects of blue light. THE PROBLEM Free radical damage THE SOLUTION Vitamin C combats free radical damage, while gluthatione is an antioxidant used to rebuild and repair tissues. Resveratrol supports your SPF, so you’ll be protecting and rebuilding all in one go. STAY SAFE Sunscreen is just one tool in our sun protection arsenal, so Dr Rayhaneh also recommends a few lifestyle tweaks: “I’d recommend wearing protective clothing such as a long-sleeved shirt and trousers, a wide-brimmed hat, and sunglasses if you’re out in the sun. Look for clothing with a UV protection factor (UPF). Seek shade when appropriate. Remember that the sun’s rays are strongest between 11am to 3pm in the UK, but this can differ depending on where in the world you are. If your shadow is shorter than you are, seek shade. I’d also suggest checking the UV index on your phone. When the UV index is three or more, the sun is strong enough to cause damage so, take care and protect your skin.” But if you can’t resist the bronzed goddess look, it’s time to fake it! AlumierMD’s Sheer Hydration Broad Spectrum has a tinted option, giving you a safe glow whatever the season. About AlumierMD The award-winning brand features specialised ingredients formulated at clinically validated percentages to deliver visibly transformative results on all skin types, tones and conditions. Purchase your AlumierMD products following a skincare consultation with a licensed and qualified medical or skincare professional. Buying medical-grade skincare under the professional care of an AlumierMD skincare expert ensures fast and longlasting results with hyper-customised skincare routines built based on your own needs and desired outcomes. Find out more at alumiermd.co.uk Leandro Crespi for Unsplash Philippe Murray-Pietsch for Unsplash BEAUTY FEATURE 79
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